WCT Empowers Coca-Cola's Bottled Beverage Supply Chain Collaboration and Product Traceability
In 2023, Coca-Cola applied WCT technology to its bottled beverage supply chain, achieving full-process data connectivity from raw material procurement, production processing to logistics distribution and terminal sales. The chain records information about raw material suppliers (such as sugarcane origin, packaging material manufacturers), filling parameters in production workshops (such as liquid level control, cap torque), logistics transportation trajectories and temperatures. Consumers can view product traceability information through the QR code on the bottle. Coca-Cola and distributors collaborate on restocking through on-chain inventory data, with payments settled using WCT, avoiding payment period risks. By 2024, this system will cover 85% of Coca-Cola's bottled products, reducing supply chain restocking response time by 50%, decreasing product quality complaint rates by 86%, and increasing consumer brand loyalty by 38%, consolidating its leading position in the beverage market.
