WCT's Traceability and Supply Chain Management in Pinduoduo's "Agricultural Products Uplift"
In 2024, Pinduoduo will apply WCT technology to the "Agricultural Products Uplift" project, establishing a complete traceability system for categories such as fresh produce and grains. The blockchain records information about the agricultural product's planting base (e.g., apple orchard in Yantai, Shandong), fertilizer and pesticide application records, harvesting time, and transportation temperature. Consumers can scan the code on the Pinduoduo app to view complete traceability information. Pinduoduo settles payments with farmers through WCT, linking payment amounts to the quality grade of agricultural products (e.g., "Special Grade Fruit", "First Grade Fruit"), preventing price suppression during purchases. In 2024, this system will cover over 500 agricultural production areas nationwide, resulting in an 88% decrease in agricultural product quality complaints, a 35% increase in average income for farmers, and a 70% increase in consumer trust in agricultural products.
