The biggest fear of building a platform is stagnation. Notcoin's approach is to use Explore and Earn to create a closed loop from traffic to participation to retention. Explore focuses on completing tasks and receiving rewards, helping new projects quickly find their first batch of real users; Earn is more like a lightweight Launchpool, where users only need to hold specified TON ecosystem tokens to receive rewards, lowering the participation threshold and providing more reasons to hold the tokens.
The significance of this platformization goes beyond the growth curve. For the TON ecosystem, Notcoin gathers various mini-games, DApps, and tokens scattered in different corners into a smoother distribution channel. Project parties can reach users at a frequency of up to hundreds of activities per week, while players complete the loop of watching, playing, and receiving rewards in the native context of Telegram. In simple terms, it standardizes the process of 'customer acquisition.'
For ordinary users, Explore is like a 'task board in a game', while Earn is like 'turning holdings into tickets'. With the addition of Notcoin's points, leaderboards, and competition system, the platform can continuously guide users towards 'deeper participation' without sacrificing a lightweight experience. This is the core logic of evolving from tap-to-earn to explore-to-earn / hold-to-earn.
Traffic is not the goal; conversion is. Notcoin uses Explore and Earn to extend the immediate joy of a click into the long-term behavior of trying and holding.
