BMT Series (17): The B2B Business Model of Bubblemaps
Bubblemaps started as a visualization tool and has quietly shifted to a B2B model, which makes me feel it is not just an analysis platform but more like an intelligence service provider in Web3. Their B2B revenue mainly comes from iframe integration and on-chain survey services, which account for a large portion of the company's revenue, rather than relying on cryptocurrency itself. In 2023, they raised $3 million through equity financing to expand their team and platform, focusing on enterprise-level applications.
In simple terms, the core of the B2B model is customized services. For example, if an exchange or fund wants to embed Bubblemaps' bubble charts into their own page, they can achieve real-time token distribution visualization directly using an iframe. This not only enhances user experience but also helps businesses capture on-chain anomalies and avoid risks. Partners like Binance might use Bubblemaps' tools for internal audits or market monitoring. Another highlight is the on-chain survey service, where businesses pay to commission the Bubblemaps team to delve into specific token cluster patterns, hidden connections, and even cross-chain tracking. These services are costly but immensely valuable, especially in the compliance and InfoFi sectors.
Why is B2B so attractive? Because Bubblemaps' signature visual effect—the bubble chart—can instantly transform complex data into an intuitive format. Imagine a VC fund using it to analyze the holder distribution of a new project on its issuance date, sniffing out internal trading signals in advance. The team also mentioned that they will expand API access in the future, allowing more B2B clients to integrate seamlessly. Originating from France, they are now expanding their global team, serving clients from DeFi projects to traditional financial institutions.
Of course, B2B doesn't happen overnight. Initially, they relied on community feedback for iterations, and now they are shifting towards enterprises, balancing free V2 and paid premium features. Users holding BMT can also benefit indirectly, as part of the ecosystem fund is used for B2B incentives. In summary, this model has transformed Bubblemaps from a tool into infrastructure, truly unlocking the potential of InfoFi.
