Notcoin's core value lies not only in user scale but also in its construction of an efficient 'Web2 to Web3' conversion mechanism—allowing 50 million social platform users to migrate to on-chain users without awareness. This conversion is not a simple influx of traffic but a systematic resolution of the three core challenges of Web3 user migration through progressive simplification of experience, cognitive reconstruction, and value binding: high operational thresholds, high cognitive costs, and weak value perception. The design logic of its conversion funnel provides a crucial template for the Web3 industry to transition from 'niche technology' to 'mass application', revealing the underlying laws of user migration: it is not about changing user habits but about making Web3 adapt to user habits.

1. Entry Design of the Conversion Funnel: Wrapping Web3 Core with Web2 Experience

Traditional Web3 user entry paths are often steep, such as 'wallet download - private key backup - token purchase', equivalent to asking users to learn how to swim before getting into the water. Notcoin's entrance design goes against this by wrapping the Web3 core with familiar Web2 experiences, reducing migration resistance to the physical limit.

The core of its entrance design is the 'Three-Layer Wrapping':

• Interface layer: Fully embedded within the Telegram chat interface, users see a 'click on coins' game interface rather than the complex layout of a blockchain wallet. This visual wrapping leads 80% of users to initially mistakenly believe it is a 'built-in mini-game of Telegram', eliminating psychological defenses against 'cryptocurrency'.

• Operational layer: Simplifying 'on-chain mining' to 'clicking the screen', hiding 'wallet addresses' as 'binding Telegram accounts', disguising 'on-chain transfers' as 'internal withdrawals'. Users do not need to understand concepts like private keys or blockchain confirmations; the operational flow is highly similar to the 'red envelope grabbing' on social platforms, with a first-time operation completion rate of 92%, far exceeding the industry average of 45%.

• Cognitive Layer: Replacing 'cryptocurrency' terminology with 'game points', 'community' with 'team', and 'mining rewards' with 'task rewards'. This terminology transformation reduces the cognitive load of non-crypto users by 70%, with certain research showing that 65% of users remain unaware of participating in a 'blockchain project' after one month of use.

The essence of this entrance design is 'Gradual Exposure'—first allowing users to develop behavioral inertia through familiar experiences, then gradually revealing Web3 attributes in subsequent stages (such as guiding wallet binding during the first withdrawal). Data shows that users converted in this way have an active retention rate of 38% after three months, 2.5 times that of directly promoting wallets, proving the efficiency of 'experience first' conversion.

2. Ladder Design of Cognitive Transformation: From 'Game Players' to 'On-Chain Users' Cognitive Leap

The resistance of Web2 users to Web3 is fundamentally a difference in cognitive systems— the former is accustomed to 'platform custody', while the latter emphasizes 'self-control'. Notcoin uses a tiered cognitive education approach to allow users to naturally understand the core concepts of Web3 through behavior, rather than through rigid tutorial indoctrination.

Its cognitive transformation presents a three-tier leap:

• Level One: Behavioral Cognition (0-14 days). Users understand the basic attributes of 'on-chain assets' through the closed loop of 'click to earn coins - withdrawal arrival': accumulative and convertible. At this stage, users' cognition remains at 'this is a game that can make money', but they have completed a preliminary acceptance of 'digital assets'.

• Level Two: System Cognition (15-90 days). Through mechanisms like 'Invitation Revenue Sharing' and 'Team Tasks', users gradually become aware of 'earnings tied to social networks' and 'behavioral data cannot be tampered with'—for example, invited friends cannot be arbitrarily banned by the platform, and rewards for completed tasks cannot be unilaterally canceled. This experience subtly helps users understand the advantages of 'decentralization', with 70% of users proactively asking 'why do rewards not disappear', triggering curiosity about the underlying mechanisms.

• Level Three: Ecological Cognition (90 days and above). Through 'exploration tasks', users are guided to experience other Web3 applications (such as NFT minting, DeFi lending); at this point, users begin to understand that 'Notcoin is just a part of the ecosystem', and on-chain assets can circulate across multiple scenarios. Data shows that among this group of users, 23% actively download independent wallets, and 15% attempt to purchase other tokens, completing the transition from 'Notcoin user' to 'TON ecosystem user'.

The key to this cognitive transformation is 'behavior precedes understanding'—users first experience 'asset self-control' through operational experience (such as withdrawing without platform review), then retroactively understand the importance of 'private key protection'; first experience 'community self-organization' (such as teams independently setting rules), then understand the significance of 'decentralized governance'. This 'learning by doing' model has a cognitive retention rate three times higher than traditional tutorials.

3. Mechanism Design of Value Binding: From 'Short-Term Profit' to 'Long-Term Participation' Motivation Transition

The biggest challenge of Web2 user migration is 'sustainable motivation'—initially, users may participate due to rewards, but in the long term, they need to rely on ecological value. Notcoin uses a threefold value binding of 'economic incentives + social binding + functional dependence' to shift user motivation from 'short-term profit' to 'long-term participation'.

The core mechanisms of its value binding include:

• Social sunk costs: The user's invitation network, team identity, community honor, and other social capital accumulate value with participation time. Data shows that users who invite more than 10 people have a churn rate of only 12%, far lower than the 48% of users who do not invite anyone, as leaving means a loss of the value of social relationship chains.

• Behavioral Asset Accumulation: Continuous active days, task completion records, level badges, and other behavioral data are stored on-chain as immutable 'proof of participation'. These assets can be exchanged for privileges within the ecosystem (such as early project testing qualifications), resulting in non-linear growth of 'behavioral rewards' for long-term users—if a user remains active for one year, the value of the rights exchanged for their behavioral assets is three times that of token rewards.

• Functional Scene Dependence: The application scenarios of NOT tokens within the ecosystem continue to expand, from game rewards to social tipping, from NFT minting to loan collateralization, with users' demand for tokens shifting from 'liquidation' to 'usage'. Data shows that among active users for over 90 days, only 35% frequently sell NOT, while the rest are more inclined to circulate within the ecosystem, proving the formation of functional dependence.

The effect of this value binding is significant: the average lifecycle of Notcoin users reaches 147 days, 2.3 times the average level of Web3 applications (63 days), and the ecological contribution generated during the lifecycle (such as cross-application interaction, community building) is four times that of pure token traders.

4. Industry Comparison of Conversion Efficiency: Unique Advantages and Limitations of Notcoin's Model

Comparing Notcoin's conversion model with traditional Web3 projects, we can clearly see its breakthroughs in user migration efficiency while also exposing the inherent limitations of this model, providing a reference coordinate system for the industry.

In terms of conversion costs, Notcoin's cost per user acquisition is less than $0.5, only 1/10th of wallet-type applications ($3-5) and 1/30th of exchanges ($10-15). This low cost stems from the combination of social fission and behavioral incentives: spontaneous user invitations reduce promotion costs, and gamified design enhances conversion efficiency. However, it should be noted that this cost does not include 'long-term retention costs'—the reward expenditure to maintain user activity increases with scale, potentially creating new cost pressures.

In terms of conversion quality, Notcoin users' 'on-chain behavioral richness' shows polarization: 30% of users only stay at the clicking behavior, 70% will try withdrawals, 23% will experience other Web3 applications, and 15% will become deep users of the TON ecosystem. This 'funnel-type quality improvement' conforms to general rules, but the proportion of deep conversion remains low, reflecting the filtering limitations of 'gamified entry'—some users pursue only short-term rewards, lacking a deep recognition of Web3.

In terms of conversion sustainability, Notcoin's reliance on the characteristics of the Telegram ecosystem is both an advantage and a risk: the advantage is the ability to quickly reach a large number of users, while the risk is that changes in platform policies may block conversion paths (such as restricting cryptocurrency-related applications). In contrast, projects with self-built ecosystems may have slower conversion speeds but offer users stronger control. Data shows that Notcoin's user conversion is affected by Telegram algorithm adjustments by 40%, higher than the 15% seen in self-built channel projects.

This comparison reveals a pattern: there is no 'perfect model' for user migration in Web3. Notcoin's 'social gamification' approach is superior in efficiency but compromises on sustainability and user quality; projects need to choose a balance based on their positioning.

5. Industry Reference: Universal Laws of Conversion from Web2 to Web3

Notcoin's conversion practice has distilled several universal laws for the Web3 industry, which are not limited to gamified scenarios and can be widely applied to user migration designs in various projects such as wallets, DApps, public chains, etc., with the core being 'user habit-centered' rather than 'technology-centered'.

Firstly, the 'Principle of Minimum Resistance' at the experience level. Each step of user migration should be simpler than the previous one, rather than introducing new complexities. For example, Notcoin guides users to bind their wallets only when they first withdraw, rather than forcing it at registration. This 'delayed complexity' design disperses resistance throughout the entire lifecycle rather than concentrating it at the entry point.

Secondly, the 'Association Migration Principle' at the cognitive layer. Using concepts familiar to users to draw analogies to new Web3 concepts (such as 'game points = tokens' and 'team = DAO'), rather than creating entirely new terminologies. This 'old knowledge bringing new knowledge' cognitive migration can reduce understanding costs by 60%, especially suitable for non-technical users.

Thirdly, the 'Gradual Value Addition Principle' at the motivation layer. Initially, small and immediate rewards are used to establish behavioral inertia (such as earning upon clicking), mid-term social recognition strengthens the sense of participation (such as team rankings), and long-term ecological value locks in retention (such as cross-scenario applications). The gradual upgrade of motivation can avoid user churn due to 'reward fatigue'.

Fourthly, the 'Scene Embedding Principle' at the channel level. Embedding Web3 functions into users' existing high-frequency scenarios (such as socializing, gaming, content consumption), rather than requiring users to enter new scenarios. The integration of Notcoin with Telegram and other projects' collaborations with short video platforms both validate the conversion efficiency of 'scene embedding'.

The common direction of these laws is: the conversion from Web2 to Web3 is essentially an 'extension of user habits' rather than 'disruption'. Successful migration does not require users to adapt to Web3 but allows Web3 to become a natural extension of existing user behavior; this 'riding the wave' approach may be the shortest path to the popularization of Web3.

Conclusion: The Logic of Web3 Popularization Behind the Conversion Funnel

Notcoin's design of the conversion funnel is essentially an extreme practice of 'user centrism'—it does not get tangled in 'how to make users understand blockchain' but focuses on 'how to make blockchain understand users'. The migration from Web2 to Web3 has never been a replacement of technology but an extension of experience, gradual cognition, and symbiosis of values.

Its case proves that the popularization of Web3 does not require an 'educational revolution', but rather an 'experiential revolution': when clicking behavior naturally transforms into on-chain interactions, when social relationships naturally map to on-chain networks, and when game points naturally upgrade to ecological tokens, user migration will happen effortlessly.

Notcoin's conversion model may not be the ultimate answer, but it provides key insights for the industry: the future of Web3 is not in perfect solutions in laboratories, but in users' daily behavioral habits. Whoever can hide the complexity of technology behind the simplicity of experience, like Notcoin, will be the first to complete the leap from 'niche' to 'mass'.@The Notcoin Official #Notcoin $NOT