High-net-worth families and family offices drive crypto

Influential investors in Asia, such as family offices and fintech entrepreneurs, are expanding their allocation to digital assets as part of a diversified strategy.

Jason Huang, founder of NextGen Digital Venture in Singapore, raised over $100 million USD in recent months for his long-short crypto equity fund, after closing his first fund with a return of 375% in less than two years.

UBS shows intention to increase exposure to 5%

Several Chinese family offices plan to allocate approximately 5% of their portfolios to crypto assets, especially driven by younger generations.

Factors fueling the growing interest

  • Strong historical gains, including an observed return of +375%.

  • Clearer regulations, such as the approval of the GENIUS Act in the U.S. and stablecoin legislation in Hong Kong.

  • Record rise of Bitcoin above USD 124,000.

  • Crypto seen as an essential piece for diversified portfolios, not just speculative.

  • Implementation of advanced strategies such as arbitrage and market-neutral funds by sophisticated investors.

Increased activity on Asian exchanges

  • HashKey Exchange (Hong Kong): 85% increase in new registrations year over year.

  • Top Korean exchanges: trading volume grew 17% so far in 2025, with over a 20% increase in average daily volume.

Why does this matter?

This movement represents a clear trend towards the institutionalization of cryptocurrencies in Asia. Although percentages like 5% allocation may seem low, the capital accumulation by families with trillions in total assets could translate into significant flows into the crypto market.