金色财经
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Clouds of Doubt Surround Kanye West's Coin Release: Why Do Celebrity Coins Always Encounter Turmoil?
Deng Tong, Golden Finance
On August 21, 2025, Kanye West announced the issuance of the coin on X, stating, 'The YEEZY token is here, a new economy based on blockchain,' along with the official website link. BitMEX co-founder Arthur Hayes also took notice of the YZY project, urging Kanye West not to 'rug' and expressing optimism about YZY's performance in a bull market.
What is the YZY project? What controversies currently exist? How do we view the phenomenon of celebrities issuing coins?
1. Overview of the YZY project
The token released by Kanye West is named YZY, and the official website explains it as 'YZY is the token that supports all transactions within YZY MONEY,' while YZY MONEY allows you to 'take control of everything without being influenced by centralized authorities.'
On August 21, 2025, Kanye West announced the issuance of the coin on X, stating, 'The YEEZY token is here, a new economy based on blockchain,' along with the official website link. BitMEX co-founder Arthur Hayes also took notice of the YZY project, urging Kanye West not to 'rug' and expressing optimism about YZY's performance in a bull market.
What is the YZY project? What controversies currently exist? How do we view the phenomenon of celebrities issuing coins?
1. Overview of the YZY project
The token released by Kanye West is named YZY, and the official website explains it as 'YZY is the token that supports all transactions within YZY MONEY,' while YZY MONEY allows you to 'take control of everything without being influenced by centralized authorities.'
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