1) What this campaign is (quick overview)
Binance Square / CreatorPad ran a content + trading activity tied to Succinct (the PROVE token) that allocates $100,000 in #PROVE as campaign rewards. Creators who produce original content on Binance Square (and meet the trading / follow tasks) become “eligible” and can earn either a proportional share (if they rank high on the project leaderboard) or an equal share (if they’re among the remaining eligible participants). The campaign is intended to reward mindshare — i.e., activity, quality and reach of content about @Succinct
2) Who is behind PROVE / why it matters
Succinct (PROVE) is the native token of the Succinct Prover Network — a decentralized marketplace for zero-knowledge (ZK) proof generation. PROVE is described as a payments, staking and governance token that aligns incentives between requesters (who need ZK proofs) and provers (who generate them). The network uses SP1 (a zkVM) and “proof contests” where provers compete to produce proofs. This makes PROVE strategically important for ZK infra and developer tooling. Background and token utility are available from Succinct’s own docs and explainer pieces.
3) Campaign mechanics — tasks & eligibility (how to qualify)
According to the official Binance Square / CreatorPad announcement, qualifying requires completing a set of tasks during the activity window. Typical tasks (from the announcement format used on similar CreatorPad campaigns) include:
Task 1 — Content: Create original content on Binance Square about the project (minimum character requirement and required hashtags / mentions, e.g. refer to the project account and a specified hashtag). Only Binance Square posts count toward the mindshare leaderboard.
Task 2 — Follow: Follow the project’s account on Binance Square (and sometimes X/Twitter) via the campaign landing page.
Task 3 — Trading requirement: Complete a minimum trade (spot / futures / convert) of the project token (a small single-transaction threshold — the exact USD value has varied in different CreatorPad campaigns; check the activity landing page for the precise trade amount). The Binance announcement lists the trading task as required for eligibility.
Notes on KYC / account requirements: winners must be KYC-verified and use eligible Binance master accounts; sub-accounts and suspicious/bulk accounts are disqualified. Region caps and other compliance rules apply. Check the official terms.
4) Reward breakdown — the dollar math (official structure)
Binance’s announcement style and the specific PROVE campaign listing the $100k pool show the following reward buckets (this is the authoritative reward breakdown you’ll see on the Campaign page / Announcement):
Top 300 creators on the project (Succinct) leaderboard — share 70% of the $100,000 = $70,000. Distribution among the top 300 is proportional to each creator’s mindshare on the project leaderboard (i.e., the higher your mindshare %, the larger your portion of the $70k).
All remaining eligible participants who completed the tasks — equally share 20% of the $100,000 = $20,000. This is typically an equal split among all eligible qualifiers outside the top leaderboard slots.
Top 100 creators on the CreatorPad / Creator Leaderboard — allocated 10% of the $100,000 = $10,000. (Some CreatorPad/Project Leaderboard campaigns present this third bucket as a separate early distribution or as an “additional” leader reward.)
Example: if you are in top 300 with a 1% mindshare among the top-300 total mindshare pool, your share of the $70k bucket would be 0.01 * 70,000 = $700 worth of PROVE (then converted to PROVE tokens at distribution time). The exact mindshare formula and how they calculate “mindshare” is set out in the campaign T&Cs on Binance.
5) Timing — activity window and distribution (what to expect)
Activity window: The campaign announcement lists start and end UTC timestamps on the campaign page (example format: 2025-08-06 12:00 UTC to 2025-11-06 12:00 UTC for similar CreatorPad campaigns). Always check the live campaign landing page for the exact activity dates for the PROVE campaign.
Distribution timing (official wording): different CreatorPad campaigns have different distribution notes in their terms. In the PROVE campaign announcement Binance indicates winners will be notified through Creator Center / Square Assistant and that token vouchers or rewards are viewable in Profile > Rewards Hub. Some CreatorPad campaigns have mentioned voucher/token distribution windows that can range (one announcement referenced up to 45 working days for voucher distribution for certain voucher types). Because distribution windows can vary by campaign and region, check the PROVE campaign announcement’s “Terms and Conditions” for the exact final timeline on distribution for this specific campaign.
Important: Your initial message says “Rewards are distributed within 14 days after the campaign ends in the Reward Hub” and “the remaining 10% will go to the top 100 creators on the CreatorPad Leaderboard, distributed within 7 days of the campaign launch.” Those specific 14-day/7-day windows do not appear verbatim in Binance’s public announcement I pulled — the official campaign T&Cs may use different language (for other campaigns Binance sometimes uses 7 days, 14 days, or longer windows). Because distribution windows are campaign-specific and occasionally changed by amendment, you should rely on the timestamps and distribution clauses in the official PROVE campaign announcement page for the authoritative schedule.
6) Where & how rewards are delivered / claimed
Rewards Hub / Profile > Rewards Hub: winners and eligible participants typically find token vouchers or token allocations under their Binance Profile → Rewards Hub. Vouchers may have a redemption window (e.g., 7 days) depending on the campaign terms. Binance will also often push a notification in Creator Center / Square Assistant to inform winners.
Conversion to actual token balance: some campaigns initially award vouchers which must be redeemed to receive tokens in your spot wallet. The campaign terms explain whether tokens are delivered directly or via voucher and whether there’s a short validity period to redeem. Always check the campaign’s redemption instructions in the Rewards Hub.
7) Practical examples — calculating payouts
Example A — top-300 proportional share
Campaign top-300 bucket: $70,000.
Suppose the top-300 total mindshare sum = 100% (by definition). If you have 2% mindshare among the top-300, your dollar allocation = 2% × $70,000 = $1,400 (in PROVE tokens at distribution price).
Example B — equal split among remaining eligibles
Remaining bucket: $20,000.
If there are 2,000 eligible participants outside top-300, each gets $20,000 / 2,000 = $10 worth of PROVE.
Example C — top 100 CreatorPad bucket
Top-100 pool: $10,000. Distribution method for the top 100 bucket varies (equal split vs. proportional) — the PROVE announcement indicates this top 100 share exists; check the campaign terms for whether it’s proportional or equal for that specific campaign.
8) What “mindshare” means & how to increase it (actionable tips)
Binance’s CreatorPad campaigns rank creators by mindshare — a proprietary metric that typically measures quality, relevance, engagement and consistency of posts (not just raw post count). To increase mindshare:
Make each post high quality and original — long-form context, insights, screenshots, code snippets (if technical), or step-by-step explainers get more engagement. Binance explicitly requires original content and minimum character counts.
Engage your audience — reply to comments, reshare the post, and encourage saves/retweets; engagement amplifies mindshare.
Follow the hashtag / mention rules exactly — missing required hashtags or not tagging the official project account can disqualify a post.
Post consistently across the activity window — sustained activity usually improves leaderboard signals.
Fulfil the trading requirement (spot/futures/convert threshold) — completing that small trade unlocks eligibility.
9) Risks, caveats & compliance
KYC and region limits: winners must be KYC-verified; some countries/regions may be excluded; per-country caps can limit the size of rewards you receive.
No financial advice: campaign content is promotional and not investment advice — PROVE token price can fluctuate. Use caution before buying/trading tokens solely to qualify.
Bot / spam detection: bulk or automated account behaviour can disqualify you — Binance reserves the right to disqualify fraudulent activity.
10) Sources I used (quick reference)
Official Binance announcement & support article for CreatorPad / Binance Square campaigns (PROVE campaign announcement & CreatorPad format). — Binance Square (CreatorPad) announcement.
Binance X (Twitter) post linking to the campaign.
Succinct official site and blog introducing the @Succinct Network and the #PROVE token (token utility, SP1 zkVM, proof contests).
Industry overviews and exchange research pages (Binance Research, CoinGecko) for market context about PROVE.
11) Quick checklist to participate right now
Confirm the exact activity start/end UTC timestamps on the PROVE campaign landing page.
Ensure your Binance account is KYC-verified (required for rewards).
Make the required trade (spot/futures/convert) at or above the threshold shown in the activity page.
Create original posts on Binance Square following the character count, hashtag, and mention rules.
Post consistently and engage with replies to maximize mindshare.
After the campaign ends, monitor Profile → Rewards Hub and Creator Center notifications for voucher/reward distribution details.
12) Final notes — a couple of clarifications
You mentioned distribution windows of 14 days after the campaign ends for reward hub delivery and 7 days after campaign launch for the top-100 allocation. The official Binance campaign announcement I checked lists the reward buckets and notification / Rewards Hub mechanics but does not uniformly promise those exact 7/14-day windows across all CreatorPad campaigns — some campaigns use vouchers and longer distribution windows (e.g., voucher distribution timelines up to 45 working days in one announcement). Because distribution timing varies, always rely on the campaign’s own T&Cs shown on the activity page for the definitive timeline.
If you’d like, I can do either of the following next (pick one and I’ll proceed immediately):
Produce three sample high-quality Binance Square post drafts (100–300+ characters) tailored to Succinct/PROVE that follow the campaign hashtag / mention rules and are optimised for engagement.
Build a spreadsheet that models different reward scenarios (e.g., 0.5%, 1%, 2% mindshare) and shows estimated PROVE token amounts at different PROVE prices (I’ll include downloadable CSV).
Or pull the live campaign landing page and quote the exact start/end timestamps and the precise trading threshold used for task 3 (so you have the canonical, up-to-date T&Cs).
