The Ethereum network has recently witnessed increasing momentum in the Middle East and North Africa, particularly in the United Arab Emirates, which continues to strengthen its position as a regional and international hub for digital currencies.
The UAE is at the forefront of the scene
According to recent reports, the region accounted for about 7.5% of global cryptocurrency trading volume, equivalent to more than $338 billion between July 2023 and June 2024.
The UAE led this scene, ranking third globally in cryptocurrency adoption with transaction volumes nearing $34 billion during the same period.
The state seeks to consolidate its position through tax and regulatory incentives, alongside practical steps to integrate digital assets into the local economy. One of the most notable examples is Emirates Airlines announcing a partnership with Crypto.com to accept cryptocurrency payments for flight tickets and services, a first in the travel sector.
The Virtual Assets Regulatory Authority (VARA) played a pivotal role in enhancing investor confidence by granting operational licenses to some of the largest global platforms such as Binance. In a significant legal shift, a Dubai court last year recognized the legitimacy of paying salaries in cryptocurrencies within employment contracts.
Record inflows and institutional investments
Globally, Ethereum continued to lead gains in the cryptocurrency market during 2025. The price of the currency surpassed $4600 by mid-August, marking its highest level since late 2021, with an increase of nearly 50% within one month. This sudden rise caused short sellers to incur losses exceeding $500 million in one week.
Financial expert Dr. Asaad Rizk noted on platform X that 'the current rise is different and confirms surpassing the $4100 level as a signal to continue the upward trend.'
The market has witnessed a strong entry of institutions, as a major investment company called Bitmine acquired $1.62 billion worth of Ether in just one week, increasing its holdings to over $6.6 billion.
Ethereum funds compete with Bitcoin
Ethereum exchange-traded funds (ETFs) witnessed historic inflows of $2.2 billion in one week, approaching Bitcoin's numbers ($2.4 billion). In a single trading day, Ethereum surpassed Bitcoin for the first time, recording daily inflows close to $602 million compared to $523 million for Bitcoin.
Well-known analyst Omar Crypto confirmed this surge in a tweet, pointing to exceptional inflows into Ethereum funds, while influencer Coach Bilal noted a new record with stablecoin supply on the Ethereum network exceeding $140 billion for the first time, enhancing the network's position as a cornerstone of global digital finance.
Summary
In conjunction with the UAE's adoption and global institutional interest, it seems that Ethereum is entering a new phase of growth, placing it in an advanced position not only as a digital investment asset but as a central infrastructure for the future of the digital economy.
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