The more products there are, the less profit there is.
Only companies with clear positioning and precise targeting can achieve high profits.
There is a company in the U.S. called 'Dex Outdoor',
which only makes mountaineering sportswear,
with prices that are ridiculously high, resulting in its stock price multiplying several times.
In contrast, domestically,
it's either a giant,
or barely surviving,
and there are almost no small and beautiful ones.
I once worked at two distinctive social media companies,
both of which ultimately died on the road due to blind expansion.
Whether for businesses or individual entrepreneurs, small and beautiful is the way to survive:
a team of two to three people, earning a few million, is enough.
The key is — the target audience must be precise, and the pain points must be real.
'Mom' is not a precise target audience,
' moms in third- and fourth-tier cities looking to start a side business' is.
Precision + the ability to endure loneliness + staying true to one's original intention,
is the entire secret to being small and beautiful.
