Michael Saylor, the co-founder of MicroStrategy, has turned his company from a struggling software firm into a massive $33 billion Bitcoin vault. Once known for business intelligence tools, the company is now almost entirely defined by one thing: buying and holding $BTC .
At first glance, it looks like a genius move. Saylor bought Bitcoin early, doubled down when prices rose, and became one of the loudest voices pushing Bitcoin as the future of money. Investors who believed in him made huge profits when Bitcoin’s value soared.
But beneath the surface, the model is built on leverage and dilution. MicroStrategy has borrowed billions, issued new stock, and taken on debt—all to buy more Bitcoin. The system works as long as Bitcoin keeps going up. If the price falls sharply, the company faces massive losses, and shareholders bear the risk.
This strategy is bold but dangerous. It ties the fate of an entire company to one volatile asset. For many, it’s hard to see the risk when Bitcoin is rising, but if the trend reverses, the consequences could be severe.
Saylor has built a legend—but also a ticking time bomb.
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