Verasity is a Crypto-Adtech project that applies Blockchain and AI to verify views, prevent digital advertising fraud, and enhance transparency and efficiency across the entire advertising supply chain.
Launched in 2017, Verasity stands out with its patented Proof of View (PoV) technology in the US, along with an ecosystem centered around the VRA token.
The project is currently expanding multi-chain, collaborating with many large corporations, and aiming to become a global transparent digital advertising platform.
MAIN CONTENT
Verasity combats advertising fraud using Proof of View technology combined with Blockchain and AI.
The project possesses a multi-chain ecosystem with the VRA token at its center, supporting Staking, payments, and transactions.
Internationally certified and partnered with many large corporations, Verasity is expanding strongly in the Adtech market.
What is Verasity?
Verasity is an advertising technology (Adtech) project integrating Blockchain and AI, established in 2017, aimed at addressing the issue of digital advertising fraud that costs billions of USD each year.
The Verasity ecosystem revolves around the VRA token, allowing users to earn rewards from watching videos, staking, and service payments.
This platform has attracted over 300,000 users on VeraWallet and has garnered attention from major brands.
What is Verasity's mission?
Verasity's main mission is to bring transparency, fairness, and cost optimization in the digital advertising field through verification technology and Blockchain.
The project focuses on minimizing advertising fraud, protecting the interests of advertisers, while increasing revenue for publishers by providing transparent, verified, and immutable data.
"Digital advertising fraud causes approximately $100 billion in global damage in 2023. Technologies like Proof of View help the advertising industry regain trust."
Juniper Research, Digital Ad Fraud Report 2023
What are the highlights of the Proof of View (PoV) technology?
Proof of View (PoV) is a patented technology in the US that verifies actual video views by combining AI and Blockchain.
PoV eliminates bots, records immutable data on an open ledger, helping increase ROI for advertisers by up to 50% and shorten payment times for publishers. This is a factor that makes Verasity trusted by many global businesses.
How does Verasity's multi-chain feature work?
Verasity operates on multiple Blockchains, including Ethereum, Binance Smart Chain, and Tron, to ensure security, liquidity, and high performance.
The multi-chain capability allows Verasity to optimize transaction costs while easily integrating solutions like Houdini Swap to support cross-chain swaps, expanding the utility of the VRA token.
What certifications and regulations has Verasity achieved?
Verasity is certified "Verified by TAG" and is included in IAB's Global Vendor List, laying the groundwork for attracting major partners in the advertising industry.
Thanks to this compliance, the project has partnered with CryptoAutos for car payments using VRA and integrated staking of up to 90% APR through Biconomy, affirming its strong credibility and legal standing.
"International certifications are key to helping Verasity be recognized as a global transparent advertising solution."
Mark Firth – CEO of Verasity, 2023
What are the key partnerships of Verasity?
Verasity has partnered with many major partners such as Brightcove, Amazon Ads, Funton.ai, and CryptoAutos to expand real-world applications.
Notably, the integration of VeraPlayer into T2E gaming platforms and car payments using VRA demonstrates the potential connection between digital advertising and real-world applications.
Who is on the Verasity development team?
Verasity was built by a team of experienced professionals led by RJ Mark (Founder), Mark Firth (CEO & General Counsel), and Sergey Molybog (CTO of VeraViews).
They all have a solid background in technology, law, and Adtech, having worked at major corporations like IBM, Siemens, GSK, and technology startups in London.
"Verasity's long-term vision is to redefine how digital advertising works, making transparency the new standard."
RJ Mark – Founder of Verasity, 2022
Summary
Verasity stands out with its Proof of View technology, multi-chain platform, and global partnership strategy. The project focuses not only on combating advertising fraud but also on creating an economic ecosystem around the VRA token, serving everything from entertainment to real-world payments.
With clear certification and direction, Verasity is becoming one of the notable Crypto-Adtech platforms in the world.
Frequently Asked Questions
When was Verasity founded?
The Verasity project was launched in 2017, focusing on addressing the global issue of digital advertising fraud.
How is the VRA token used?
The VRA token is used for staking, rewards for watching videos, transactions, and real-world payments like buying cars with CryptoAutos.
How does Proof of View technology differ from other solutions?
Proof of View is patented in the US, verifying actual views through AI and Blockchain, effectively eliminating bots more than traditional solutions.
Which companies has Verasity partnered with?
The project collaborates with Brightcove, Amazon Ads, Funton.ai, and CryptoAutos, expanding applications from digital advertising to real commerce.
Who is the founder of Verasity?
The founder of Verasity is RJ Mark, a seasoned technology entrepreneur in London, who previously led Level Up Media and Dingit.tv.
Source: https://tintucbitcoin.com/verasity-la-gi/
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