I've written a lot about this too; I haven't had much inspiration lately, brothers, I'm really tired of writing 😫
Positioning (clearly stated in one sentence)
Notcoin now resembles a 'content and game distribution layer' within Telegram: it hosts mini-games, task guidance, community activities, and on-chain actions in the same entry point, allowing users to engage with the TON ecosystem without leaving Telegram. It is not a one-time event but a product matrix that continuously supplies content and tasks; early public data indicates 'over 35 million cumulative users, with a peak of about 6 million daily active users', demonstrating strong channel and distribution capabilities.
Core Module (just talking about what can be used now)
1) Not Games: Move more complete gameplay into the Mini App. For example, VOID has integrated ranking, leagues, seasonal rewards, and other operational elements; Lost Dogs focuses on narrative tasks and NFT formats, emphasizing long-term experiences rather than short-term stimulation. The goal is straightforward: to convert light entry traffic into revisit-able content.
2) Explore Task Platform: Project parties publish tasks here for 'understanding - experiencing - on-chain' (following, trial, minting, depositing, etc.), and users receive corresponding rewards or access rights upon completion; this serves as a low-threshold cold start channel for new projects and facilitates user education and funnel tracking.
3) Community and Operation Tools: Officially using @community_bot for activities and automation processes in the long term (from early Earn, to vouchers, to initiating Explore); such tools make large-scale operations 'configurable', reducing the cost of executing activities.
Actual value to project parties (three points are sufficient) 😂
Customer Acquisition: Native distribution based on Telegram and one-click entry reduce the drop-off rate of 'downloading apps/registering'; combined with task templates, guidance and conversion can be completed within the same session.
Retention: Seasons, leagues, and limited-time events keep users engaged with the same entry point for consuming content; the operation side can iterate rules and materials by season to maintain rhythm.
Data Feedback: Task completion rates, session data, and on-chain interactions can be integrated, facilitating stratification and subsequent outreach; this is relatively scarce in Web3, and Notcoin offers an operational path similar to Web2.
User onboarding method (honestly speaking)
Open Notcoin Mini App in Telegram → Bind TON wallet → First complete official tasks and basic content, then select seasonal gameplay or collaborative events from Not Games. Recommended to pay attention to: ① Seasonal rules and task windows; ② Official channel links (to prevent phishing); ③ The 'replayability' of games/tasks, do not focus solely on short-term stimulation.
Is it 'becoming a platform'?
Content Rhythm: The frequency of new releases on Not Games and whether seasonal changes are stable (if VOID/new works continue to operate).
Channel Synergy: Is the interaction with TON wallet, DEX, and issuing platforms smooth, and does it bring visible growth in on-chain interactions?
Notcoin's mainline has upgraded from a single gameplay to a platform entry of 'games + tasks + tools': there is content to support daily activity, tasks for conversion, and tools to reduce the cost of large-scale operations. Next, we need to focus on three things: new content supply, the implementation of tasks and governance, and the speed of synergy with the TON ecosystem. If these three lines rise simultaneously, it will not just be a hit Mini App, but a long-term distribution layer within Telegram.
