#MetaplanetBTCPurchase This hashtag generally refers to the news from August 8, 2025, when Metaplanet Inc., a Japanese firm that has transitioned from a hotel business to a Bitcoin treasury company, announced the purchase of 775 BTC for approximately 94 million dollars (13.73 billion yen).

This acquisition increased its total holdings to 18,888 BTC, with an estimated value close to 1.95–2.18 billion dollars, depending on the exchange rate used.

Overview of its BTC strategy

An aggressive and visionary approach

Since 2024, Metaplanet has explicitly stated that it considers Bitcoin to be its main reserve asset, adopting a strategy inspired by MicroStrategy (now "Strategy Inc.").

It has been financing these purchases with both internal capital and interest-free bond issuance, for example, 2 billion yen in March 2025.

Ambitious goals

Originally, the goal was set to accumulate 10,000 BTC by the end of 2025 and 21,000 BTC by 2026.

In June 2025, it further raised its ambition, announcing the intention to reach 210,000 BTC by the end of 2027, which would represent almost 1% of the eventual total of mintable BTC — and could be worth nearly 22 billion dollars at current prices.

It also aims for 100,000 BTC in 2026 within that roadmap.