Benefiting from the wave of free airdrops launched by Binance, pushing the boundaries of digital real assets to new heights - here are the latest updates:
Binance HODLer Airdrop distribution (August 18, 2025) - 150 million PLUME tokens were distributed before the listing, leading to a 10% increase in the token price.
Achievement of $40 million in real asset tokens (August 7, 2025) - Plume has partnered with Mercado Bitcoin to tokenize Brazilian assets, aiming to reach $500 million.
Dinari blockchain integration (August 14, 2025) - Plume has been chosen as the settlement layer for real assets on the Dinari blockchain specialized in securities.
In-depth look
1. Binance HODLer Airdrop distribution (August 18, 2025)
Overview:
The Binance platform selected the PLUME token as part of the HODLer Airdrops program, distributing 150 million tokens (1.5% of the total supply) to BNB holders who staked between July 24 and 27. This distribution came before the listing of PLUME for spot trading on Binance (PLUME/USDT and PLUME/BNB pairs), resulting in a 10% increase in the token price to $0.1054 and a 367% increase in derivatives trading volume.
What this means:
Platform support enhances Plume's visibility and adoption, while the free distribution encourages BNB holders to participate. However, 100 million PLUME tokens remain locked for future marketing purposes, which could pose a risk of diluting the token's value once the lock is lifted.
2. Real asset tokenization campaign worth $40 million (August 7, 2025)
Overview:
Plume and Mercado Bitcoin, the largest cryptocurrency platform in Latin America, successfully tokenized Brazilian credit assets worth $40 million in just four months, exceeding their target set over 24 months. The partners now aim to tokenize assets worth $500 million, integrating these assets into decentralized finance (DeFi) protocols to provide lending and storage services.
What this means:
This accelerates institutional adoption of digital real assets in emerging markets, despite regulatory challenges. Success in this field could make Plume the gateway for Latin America to compliant digital finance.
3. Dinari blockchain launch (August 14, 2025)
Overview:
The American company Dinari, specialized in security tokenization, has chosen Plume as the settlement layer for real assets on its new blockchain built on Avalanche. Plume will tokenize the shares while Dinari has launched a test network ahead of the official launch.
What this means:
Plume's interoperable architecture makes it a preferred choice for regulated assets, despite fierce competition with networks like Ethereum and Solana. CEO Gabe Otte emphasized the importance of avoiding liquidity fragmentation across different networks.
Conclusion
Plume supports a trifecta of success through platform support, increasing adoption of real digital assets, and institutional partnerships, highlighting its position in tokenizing real value. While positive momentum is shown after the Binance listing, the question remains: Can Plume turn short-term liquidity into long-term dominance in the digital real assets space?
