Binance is implementing a sophisticated launch strategy for the REVA token through its Web3 wallet, combining an early access sale with a community incentive program. This dual approach is technically designed to achieve multiple objectives: ensuring a fair initial distribution, mitigating volatility at the time of listing, and building an engaged user base from day one.
1. The Pre-TGE Mechanism:
The event functions as an exclusive initial offering, allowing the community to participate in a fundraising round before the REVA token is available on the open market. The choice of the overload model is a crucial technical point: instead of a first-come, first-served system, the token allocation is calculated proportionally to the total BNB each user deposits relative to the total amount raised. This democratizes access and encourages participation.
The most important detail is the mandatory token lock-up period. This is a technical measure designed to prevent early participants from selling their tokens en masse as soon as trading is enabled, which could drive the price down. By enforcing a holding period, the project aligns early investors with a medium to long-term vision.
2. The Booster Program and the Airdrop:
The Booster Program is, technically, an engagement-based airdrop campaign. Instead of randomly distributing tokens, Binance establishes specific prerequisites, such as holding 61 or more Alpha Points, to filter and reward users who are already active and knowledgeable in the ecosystem. The phased tasks encourage ongoing interaction with the project🚀 Reveel🚀.
The airdrop reward schedule follows the same logic as the lock-up: tokens are gradually released over time. This avoids sudden selling pressure and rewards staying power and ongoing support for the project.
