Author: 0x9999in1, MetaEra
The Web3 strategy and layout of listed companies have become a topic of increasing public interest. Against this backdrop, MetaEra officially launched the "Executive Interviews on Cryptocurrency Concept Stocks" series. We will engage with those corporate leaders who dare to take the lead in the wave of digital transformation, exploring their strategic layouts, business innovations, and financial innovations from the decision-makers' first perspective to provide industry participants with forward-looking insights.
The guest of this interview is Coolpad Group CFO and Executive Director Felix. Coolpad Group (2369.HK), as a technology enterprise deeply engaged in the mobile communication field, focuses on mobile phone manufacturing and operating system development as its core business. In July 2025, Coolpad Group announced the establishment of the RWA division, officially entering the RWA field, marking the company's transformation from a traditional hardware manufacturer to a comprehensive technology service enterprise. This article explores how Coolpad Group revitalizes its existing assets and embraces Web3 through its RWA strategy, and seeks to explore its new strategic positioning in the digital economy era through Felix's sharing.
Strategic Transformation: Promoting the Release of Asset Value
From the outside perspective, the establishment of the RWA division by Coolpad Group in July 2025, directly led by Chairman and CEO Chen Jiajun, marks the company's strategic transformation towards the Web3 field. Felix shared: "Coolpad Group's entry into the RWA field at this time is a strategic decision made after careful consideration, closely linked to our market observations, policy responses, and long-term development goals." He noted that since the second half of 2023, Coolpad Group has been actively exploring business opportunities related to Web3 and has increased investments in the digital currency sector in 2024, including procuring dedicated server equipment for cryptocurrency operations and investing in related listed securities. The establishment of the RWA division is a strategic deepening based on previous explorations.
The core driver of this transformation lies in the fact that the company's asset value has not been fully reflected in the capital market. Felix stated: "As of December 31, 2024, the value of the group's investment properties is approximately HKD 3.151 billion, but the group's market value has long been below the book value of net assets. We believe that providing a more objective fair value measurement approach for assets through RWA is an effective way to promote the release of asset value." The Digital Asset Development Policy Declaration 2.0 issued by the Government of the Hong Kong Special Administrative Region provides clear guidance for RWA innovation. Felix emphasized: "We are aligning with this trend, aiming to explore business within a legal and compliant framework." This strategy is highly consistent with the company's long-term goals of promoting a diversified ecosystem transformation, adhering to technological innovation and market demand orientation, utilizing blockchain technology to revitalize existing assets and create new value, marking an important step in seeking new growth engines.
Strategic Execution: Focusing on the Feasibility of Core Properties for RWA
Coolpad Group adopts a strategy of "solidifying foundation and actively innovating," focusing on the asset tokenization of the Coolpad Building in Nanshan, Shenzhen, and the Songshan Lake Technology Eco-Park in Dongguan, balancing traditional business with Web3 innovation resource allocation. Felix shared: "In terms of mobile phone business, we maintain stable growth through collaboration with operators and expanding domestic and overseas markets. On the other hand, we will tilt additional resources and strategic focus towards high-potential innovative businesses." The establishment of the RWA division, personally led by Chen Jiajun, indicates a commitment of the highest-level resources; the company plans to continue investing in Web3 infrastructure in 2025, reflecting its determination in capital allocation. Felix emphasized: "When advancing innovative businesses like RWA, the company will strictly adhere to regulatory policies in regions like Hong Kong, with the primary task being to ensure compliance and manageable risk, starting with pilot projects using its own quality assets, namely taking two core properties in Shenzhen and/or Dongguan as the starting point for RWA exploration, which is a pragmatic strategy."
When asked about how to specifically implement the tokenization of these projects, Felix introduced: "Coolpad Group is collaborating with professional consultants and partners to conduct feasibility studies on the asset rights of the 5A grade office buildings in Nanshan Science and Technology Park, Shenzhen, and the Songshan Lake Science and Technology Park in Dongguan. The initial exploration focuses on how to effectively convert the value of core assets, assess the adaptability of technical solutions, and design a reasonable framework for ownership and legal compliance." The first targets include the 5A grade office buildings in Nanshan Science and Technology Park, Shenzhen, and the technology park adjacent to Huawei's base in Songshan Lake, which is included in the Greater Bay Area Science City plan. Facing challenges of compliance and market acceptance, Felix stated: "The company will make the legal compliance framework one of the core research contents, actively collaborating with various professional institutions, and plans to hire professional legal advisors and technical teams to design transaction structures and mechanisms that ensure the legality of the process while complying with the laws and regulations of the relevant jurisdictions." He added: "The company recognizes that transparency and value support are key to enhancing market acceptance." With the support of Hong Kong (Digital Asset Development Policy Declaration 2.0) and Hong Kong's mature legal system and regulatory framework as a global Web3 hub, Coolpad Group has a greater advantage in connecting with international capital and attracting global investors' trust. Hong Kong's open regulatory stance also provides it with rich ecological resources and cooperation opportunities.
Diversification and Synergy: Patented Technology Empowering RWA Layout
While promoting asset tokenization, Coolpad Group is also empowering the RWA layout through patented technology, further deepening its diversification strategy. Felix shared: "In recent years, Coolpad Group has expanded from a single mobile phone business to property leasing, ecological chain products (such as smart wearables, smart health devices, etc.), and Web3-related businesses, such as digital currency operations. In 2024, revenue from cryptocurrency operations accounted for 19.56% of total revenue, proving the company's achievements in diversification." Establishing the RWA division is a measure to deepen the company's presence in the fintech field, aiming to transform from a traditional hardware manufacturer to a comprehensive technology service enterprise.
Coolpad's patents and technical accumulation in mobile operating systems (COOLOS), wireless communication protocols, 5G, and AI technologies provide solid support for the RWA strategy. Felix stated: "Our mobile business has natural synergy with emerging Web3 operations. For example, Coolpad's smartphones can serve as secure terminals for users to access and manage digital assets; the company's expertise in operating systems and software development can be used to create a secure mobile platform that integrates digital wallet and identity authentication functionalities." He further pointed out that as AI technology becomes more deeply integrated, it will empower Web3 operations, providing users with smarter, more efficient, and secure services in the future.
Web3 Outlook: RWA Reshaping Value and Future
Felix is confident about the RWA strategy, believing it has the potential to become a new growth engine. He shared: "As a member of the company's management, I believe that entering the RWA field holds strategic significance for reshaping Coolpad's future development and is very likely to become a new, strong growth engine for the company." Moreover, Felix emphasized: "Actively embracing cutting-edge technologies such as Web3, AI, and blockchain will completely refresh the market's perception of the Coolpad brand, showcasing our determination to be proactive and embrace the future." The traditional mobile phone business sector is highly mature, while the digital economy has enormous potential. Coolpad has already achieved preliminary revenue results in its cryptocurrency operations; the RWA business holds broader imaginative space, not only to release asset value but also to create sustainable income sources.
Looking ahead to the future of fintech and Web3, Felix stated: "I am personally very confident about the future of fintech and Web3. We are undergoing a profound transformation driven by technology, which will reshape the underlying logic of the entire business world in the future." He believes that Web3 builds a fairer, more transparent, and efficient value internet through decentralized technology, and RWA serves as a bridge connecting the digital world and the real economy, solving traditional asset liquidity issues through tokenization, achieving asset segmentation and global transactions, reflecting inclusive finance. Felix shared: "We firmly believe that technological innovation is the core driving force for development. Entering the RWA field is not only for the company's own development but also to participate in and promote the construction of this new financial ecosystem, contributing to industry progress and social development. We are honored to be part of this significant transformation and hope to actively become a pioneer in the future development of the entire industry."
Conclusion: Coolpad Group opens new growth paths
Overall, Felix defines Coolpad Group's RWA strategy as a key step in its transformation from a traditional mobile communication company to a comprehensive technology service enterprise. Leveraging Hong Kong's policy and ecological advantages as a global Web3 hub, Coolpad Group is opening up new growth paths through technological innovation and asset value reassessment. In the future, the company will continue to solidify its mobile business, increase investments in RWA and Web3 infrastructure, and promote business innovation and ecological cooperation through the integration of AI and blockchain. Felix's sharing showcases Coolpad Group's ambitions and vision in the digital economy era; its RWA strategy is not only a breakthrough for the enterprise but also a positive contribution to the future development of Web3.