Bitpanda, a crypto platform based in Austria, has launched its services in the UK, aiming to become one of its top three markets within two years. This expansion includes its retail investment app and Bitpanda Technology Solutions, which enables banks and fintech firms to offer crypto trading via white-label services. The app provides British investors access to over 600 crypto assets. Co-CEO Lukas Enzersdorfer-Konrad stated that the company intends to enhance its retail presence while collaborating with UK financial institutions to introduce crypto offerings. However, Bitpanda will compete against established players like Binance UK, Coinbase, and Kraken. To promote its entry, Bitpanda has partnered with Arsenal Football Club as its “Official Crypto Trading Partner,” aiming to educate the club's global fanbase on digital assets. Despite regulatory delays in the UK, which may hinder the sector's growth, major crypto firms have already established a presence under existing regulations. Enzersdorfer-Konrad emphasized the need for clear regulations to position the UK as a leader in responsible crypto innovation
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