Mexico’s 3rd Richest Man: “Buy Bitcoin Before It Hits $900,000—It’s More Valuable Than Gold”
Mexico’s third-richest man, Ricardo Salinas Pliego, has become one of the most prominent Bitcoin advocates in the business world. In 2025, he advised investors to buy Bitcoin before it reaches $900,000—emphasizing his view that “BTC is the new gold” and predicting it will eventually surpass gold’s $22 trillion market cap. Salinas Pliego currently holds approximately 80% of his wealth in Bitcoin, with the rest mostly in gold. He argues that Bitcoin’s digital scarcity, portability, and resistance to inflation make it superior to gold as a store of value and long-term investment.
Salinas criticizes traditional fiat currencies and investment assets, positioning Bitcoin as a tool for personal financial freedom and a hedge against government policies and inflation. His ultra-bullish price targets are based on macroeconomic trends, growing institutional adoption, and the belief that national reserves could one day include significant Bitcoin holdings. While he acknowledges Bitcoin’s volatility, he stresses self-custody and long-term holding as key strategies for investors.
