BounceBit: A 'Translator' of DeFi into a Language that CeFi Users Can Understand

The future envisioned by DeFi (Decentralized Finance) is incredibly grand, but there exists a deep 'cognitive gap' between it and mainstream users. This world is filled with obscure jargon: TVL, APR, Impermanent Loss, Slashing, LP Token... For the hundreds of millions of CeFi users accustomed to banks, brokerages, and centralized exchanges (CEX), this feels like a foreign language that needs to be relearned, fraught with unknown risks and complex learning costs.

In this process, BounceBit plays an extremely important role as a 'trust translator.' It does not attempt to forcefully instill the complex concepts of DeFi into CeFi users. Instead, it cleverly repackages and presents the value of DeFi using the language system that users are most familiar with and trust. It addresses their most concerning and fundamental security anxieties with terms that CeFi users readily understand, such as 'regulated custody,' 'asset insurance,' and 'third-party auditing.' Then, it presents the most enticing aspects of the DeFi world—'stable yields,' 'arbitrage opportunities,' 'mining rewards'—in a filtered, more controllable risk, and more convenient manner. It acts like an excellent simultaneous interpreter, preserving the core values of DeFi, but building a trust bridge that connects the two worlds with a friendlier and more understandable expression.