From 'Joke' to 'Phenomenon': How Notcoin Defeated Complexity with Simplicity?

No one could have imagined that a project jokingly referred to as the 'Telegram Click Toy' would become the biggest dark horse in Web3 in 2024. @The Notcoin Official 's rise with #Notcoin proved a truth: in the face of user experience, even the most advanced technology must yield; simplicity is the best weapon for breaking through.

At first, many people regarded #Notcoin as a joke—wasn't it just clicking on coins in a chat box? What technical value could it have? But it was precisely this 'lack of technical complexity' design that hit the pain points of Web3. While other projects were still teaching users how to generate mnemonic phrases and switch networks, #Notcoin had already enabled users to complete the entire process from 'downloading Telegram' to 'mining their first coin' in 30 seconds. This 'zero friction' experience allowed it to achieve viral spread through spontaneous sharing by players, reaching a peak of over 80 million monthly active users without any KOL promotion.

Smarter still, #Notcoin hid the complex blockchain logic beneath a 'fun' exterior. Players thought they were playing a game, but in reality, they were interacting on-chain every day: each click generated an on-chain record, and the accumulated $NOT was stored directly in Telegram's built-in wallet, completing on-chain transfers automatically during withdrawals. This 'subtle' educational approach allowed millions to unknowingly learn basic Web3 operations like 'wallet', 'withdraw', and 'transfer'. Data shows that users converting from #Notcoin to other Web3 applications have a retention rate 40% higher than traditional channels, because they 'played to learn', rather than 'learned to play'.

Now, $NOT has been listed on top exchanges like Binance and OKX, while still maintaining its original 'simplicity first' philosophy. The newly launched task system packages 'cross-chain transfers' as 'gifting friends', and designs 'liquidity mining' as 'running a virtual store'. This idea of 'leaving complexity to oneself and giving simplicity to users' may be the true innovation that Web3 needs.