The rise of #HOUSE is inextricably linked to the global economic context. In 2025, multiple countries around the world face a housing crisis: the price-to-income ratio in Toronto, Canada reaches 16:1, the homeownership rate among youth in Sydney, Australia falls to a 20-year low, and housing prices in first-tier cities in China, such as Shanghai, force young people to give up on their dreams of homeownership. The International Monetary Fund warns that the leverage ratio in the global real estate market (debt to asset ratio) has reached levels seen in 2008, increasing the risk of collapse. The narrative of HOUSE precisely hits this pain point; although its slogan 'the real estate market will collapse' is exaggerated, it resonates deeply with public anxiety. $House

Written by: Luke, Mars Finance

On April 27, 2025, the meme coin $HOUSEcoin (hereinafter referred to as HOUSE) in the Solana ecosystem saw its market value soar to $75 million, setting a new all-time high. Since its issuance on the Pump.fun platform on March 25, this project has risen from obscurity to the spotlight of the crypto community in just one month. Its official slogan 'Flipping the Housing Market, One $HOUSE at a Time 🏗️' resonates powerfully, while a quote attributed to Michael Burry — 'The housing market will collapse, this coin is your hedge' — endows it with a symbolic meaning of disruption. Against the backdrop of global housing prices soaring by 48% and young people feeling hopeless about buying homes, HOUSE transforms economic anxiety into a decentralized struggle. How has this meme coin ignited global resonance? Why does its anti-property narrative resonate so deeply? Let’s delve into the story of HOUSE.