A Binance airdrop is a promotional event where users receive free tokens from crypto projects—either new or already-established—as part of marketing or reward campaigns. These airdrops help projects increase visibility and adoption, while giving users a chance to access new tokens at zero cost.
Types of Airdrops on Binance
Binance uses several mechanisms to distribute airdrops:
Alpha Points System: Users can earn these points through trading activity, holdings, or platform engagement. The more points you have, the higher your eligibility for exclusive airdrops.
Airdrop Portal & Megadrop: Binance organizes airdrops through dedicated portals, including Megadrop and the Airdrop Zone, where users participate via tasks, staking, or holding specific tokens.
HODLer Airdrops: Occasional giveaways to users holding certain tokens at specific snapshot times—especially BNB holders.