According to the announcement from Binance, the platform is set to introduce the MENA Exclusive Binance Alpha Trading Challenge, running from August 15 to September 15, 2025. This initiative targets verified regular and VIP 1-3 users within the MENA region, including Pakistan, offering them a chance to share 20,000 USDT in token voucher rewards. Participants must trade eligible Alpha tokens via Binance Alpha during the promotion period to qualify.

Eligibility criteria require users to be from qualified regions within MENA, complete account verification (KYC), and be eligible to trade Binance Alpha tokens. Participants must register for the promotion, execute at least one trade, and achieve a cumulative Alpha trading volume of at least $50 during the promotion period. Rankings will be based on cumulative trading volume, with the top 100 traders sharing 9,000 USDT and the top 550 new Alpha users sharing 11,000 USDT.

Promotion A rewards the top traders based on their total Alpha trading volume, with the highest reward being 1,500 USDT for the first place. Promotion B targets new users, offering an equal split of 11,000 USDT among the top 550 participants, capped at 20 USDT per user. Only trades executed via Binance Alpha on eligible tokens will qualify, excluding transactions through Binance Wallet or third-party dApps.

Binance emphasizes caution due to the volatility and risks associated with Alpha tokens, which are on-chain Web3 tokens. The platform reserves the right to disqualify participants involved in dishonest behavior or tampering with program code. USDT token voucher rewards will be distributed within 28 working days after the promotion ends, with a validity period of 30 days for redemption.