🔎 Decrease in Cryptocurrency Media Traffic in Eastern Europe

In the second quarter of this year, 63% of cryptocurrency media in Eastern Europe experienced a decrease in traffic, despite market growth. The reason for this was the spread of generative artificial intelligence, as noted in the Outset PR report.

Some publications have already begun adapting their content for AI search, which enhances visibility in language models.

As a result, traffic to cryptocurrency media decreased by 18% in the second quarter: from 7.72 million visits in April to 6.3 million in June.