《BMT Community Airdrop Carnival: How to Activate Millions of Users with 22.2% Tokens?》
The "BMT Million Airdrop Plan" launched by the Bubblemaps team has caused a sensation in the market, with 22.2% of tokens (approximately 222 million) released through three rounds of airdrops. The first round of airdrops for V2 users adopted a "task + lottery" model, where users need to complete on-chain data analysis tasks (such as marking suspicious transactions) to qualify for the lottery. During the event, the platform's daily active users surged by 300%. More innovatively, the airdrop tokens use a linear unlocking mechanism, with 25% available immediately and the remaining 75% released over 12 months, effectively preventing short-term sell-offs.
The design logic of the airdrop strategy reflects three major operational insights:
1. User Layered Incentives: Users are categorized based on their contribution level into "Detective Level," "Analyst Level," and "Expert Level," with higher contributions receiving larger airdrop shares. For example, a user who submitted an address association analysis report that helped the platform identify a $5 million scam received an additional 100,000 BMT reward.
2. Strengthening Community Autonomy: Airdrop eligibility must be verified through community voting. For example, a survey proposal submitted by a user must receive 51% support from BMT holders to take effect. This design encourages community members to voluntarily maintain the platform's ecosystem, increasing the proposal approval rate from an initial 30% to 65%.
3. Innovative Liquidity Management: 75% of the airdrop tokens use a "time-weighted release" mechanism, meaning the longer users hold, the faster the unlocking speed. For instance, holding for 6 months can accelerate unlocking by 20%, and holding for 1 year unlocks the entire remaining amount. This mechanism smooths the token circulation curve and avoids market shocks.
