Citigroup is considering launching cryptocurrency custody and payment services, starting with custodial solutions for assets backing stablecoins. The bank is also exploring the possibility of storing digital assets for ETFs, including funds based on Bitcoin and Ethereum, which are rapidly gaining traction.

The popularity of crypto ETFs has surged following approvals from regulators during Trump's presidency and the passage of key legislation such as the GENIUS Act on stablecoins.

For Citi, this is not the first step into the crypto sector. The bank previously collaborated with SIX Digital Exchange to implement tokenization in private markets and considered a joint issuance of a stablecoin with other major banks. From 2020 to 2024, Citigroup has completed 18 deals in the blockchain industry, making it one of the most active institutional investors in this field.$BTC $ETH $PROVE