The project @The Notcoin Official has been operating in the TON ecosystem with a posture of "maybe it's nothing at all".
Initially, it was just a click game on Telegram where you click on a coin, the number increases a little, and if you save enough, you can exchange it for NOT tokens at a rate of 1000:1.
It's that simple and straightforward, yet it attracted tens of millions of players within a few months, becoming the most lightweight entry point into Web3.
Their social media continues to maintain a consistent self-deprecating style; the white paper is empty, there’s no roadmap, and the homepage of the official website just has a few words to send you on your way.
This kind of "unseriousness" happens to match its character: allowing more people to join in and play in a casual manner.
In this crypto space filled with narratives and over-design, @The Notcoin Official is like a player who does not play by the rules.
It may indeed be nothing at all, but it might also be quietly bringing a big group of newcomers into the world of Web3.