Notcoin: How a Telegram Game Turned Millions into Accidental Crypto Users
Sometimes the biggest revolutions start with the smallest actions.
For @The Notcoin Official , it started with… a tap.
Open your Telegram app. See a big gold coin. Tap it. Tap it again. Invite your friends. Suddenly, you’re “mining” something called Notcoin, climbing leaderboards, and wondering how many taps it takes to beat that guy in your friend group who never stops playing.
It sounds silly—yet that’s exactly how over 35 million people were onboarded into Web3 in just a few months.
From Side Project to Viral Monster
The brains behind this madness? Open Builders, a community-driven team building on The Open Network (TON). They weren’t trying to reinvent blockchain. They were trying to make it invisible.
Their thought was simple:
“What if the first step into crypto didn’t feel like crypto at all?”
So they created Notcoin—a Telegram mini-app so simple you didn’t need to download anything, sign up for anything, or even know what a wallet was. You just tapped. And every tap gave you “Notcoins.”
It spread like wildfire. First in small Telegram groups. Then in regional communities. Then it exploded worldwide—millions of players every day, from college dorms to office break rooms to people waiting for their bus.
The Big Switch: From Play Money to Real Token
For months, people tapped for fun, bragging rights, and maybe the hope that “something” would happen. That something came in May 2024.
The in-game Notcoins transformed into NOT, a real cryptocurrency on TON. And they didn’t just launch it quietly—they dropped it straight into the wallets of millions of players.
On May 16, 2024, NOT listed on Binance and other major exchanges. 102.7 billion tokens, fully unlocked from day one, mostly in the hands of the community. First-day trading? Over $1 billion.
For early players, it was like waking up to find your arcade tickets had turned into actual money.
Not Just Tapping Anymore
The tapping phase ended, but Notcoin didn’t fade away. Instead, it evolved.
Inside the Telegram app now sits Explore & Earn—a place where you can try out new games, apps, and Web3 projects, and get rewarded in NOT. From NFT marketplaces to TON-based DeFi platforms, dozens of campaigns are live at any given time.
They also introduced staking and player levels (Gold, Platinum, etc.), unlocking exclusive perks and early access to big campaigns. It’s no longer just “click and collect”—it’s an entire rewards hub.
A Ripple Effect Across Telegram
Notcoin’s success lit a fire under the Telegram ecosystem. The platform partnered with Helika Gaming to launch a gaming accelerator, hoping to find “the next Notcoin.”
Other TON games like Catizen and Pixelverse began integrating NOT rewards, turning the token into a shared currency across multiple mini-games.
Why People Fell in Love with It
Zero barriers – If you had Telegram, you could play. No sign-ups, no wallets, no crypto knowledge required.
Social energy – Squads, leaderboards, and invites made it feel like a group challenge.
The big reveal – When the token went live, the months of tapping suddenly felt worth it.
What’s Next?
The Notcoin team knows “tap-to-earn” can’t last forever. They’re aiming for something bigger: a Web3 gaming platform that’s fun first, crypto second. If they succeed, Notcoin could remain the gateway to blockchain for tens of millions more people.
The takeaway: Notcoin didn’t just create a viral game—it created an entirely new way to bring people into crypto without them even realizing it. One tap at a time
$NOT
#Notcoin