Binance's new partnership with Spain's BBVA will enable clients to store digital assets outside the exchange, including in U.S. Treasuries, in the wake of ongoing efforts to rebuild trust in the crypto sector. This will lower counterparty risk and reflect the industry's broader shift towards safer custody solutions following the collapse of FTX. Through community-driven programs like BingX's August 14–30 referral program, which offers cryptocurrency rewards, lucky draw entries, and even a chance at a significant prize, exchanges are also attempting to increase engagement across the market. This demonstrates how platforms are striking a balance between user participation and trust-building.#BinanceSquareTalks