Binance Square
Home
Notification
Profile
Trending Articles
News
Bookmarked and Liked
History
Creator Center
Settings
Sierra Mich 2025
--

好

兰亭-阿萍
--
🎉🎉🎉He Yi's leadership story is featured in Fortune magazine📓

As the cryptocurrency world surges, He Yi's name is often associated with the word "breakthrough." This humble girl from a small town in Sichuan has spent two decades writing a legend of resilience and foresight, and is now a formidable female force in the global digital financial landscape.

At 16, stocking beverage shelves in a supermarket, she never imagined she would soon be at the heart of decision-making at a company valued at hundreds of billions of yuan. Her experience of working part-time while studying has endowed He Yi with extraordinary resilience. From a field host on Travel Channel to co-founder of a certain K company, and then to building the "Yizhibo" empire as Vice President of Yixia Technology, each of her pivots has perfectly captured the trends of the times. Her co-founding of Binance with Changpeng Zhao in 2017 further cemented her as an iconic figure in the cryptocurrency industry.

In the male-dominated fintech sector, He Yi's unique "flexible leadership" has opened a new frontier. When Binance faced a turmoil in 2017, she pledged during a late-night livestream to "buy back BNB at market price," personally increasing her holdings of the platform's token, which instantly stabilized the plummeting market. In 2023, when the founder faced legal trouble, she led a team to Nigeria to obtain a payment license, refocusing the business on emerging markets and significantly increasing the user base from 130 million to 200 million. This courageous spirit of "forging new frontiers amidst the storm" earned her the title of "a pioneer forging a new path in the crypto world with high heels," according to Coin Circle Daily.

He Yi, who now holds approximately 10% of Binance's shares, is no longer the struggling young woman. However, she maintains a keen sense of the industry. Under her leadership, Binance's Women Developer Program has helped 3,000 women worldwide enter the blockchain field. From the "Big Sister" who engages with users in her livestreams with sincerity to the calm decision-maker in the boardroom, He Yi has demonstrated through her own experience that true leadership has nothing to do with gender; it's about the courage to break boundaries and the wisdom to reshape the rules!

Finally, let us congratulate He Yi on this well-deserved award, and thank you Binance!
#币安 $BNB #CZ #BNB创新高 #何一
Disclaimer: Includes third-party opinions. No financial advice. May include sponsored content. See T&Cs.
6
0
Explore the latest crypto news
⚡️ Be a part of the latests discussions in crypto
💬 Interact with your favorite creators
👍 Enjoy content that interests you
Email / Phone number
Relevant Creator
Sierra Mich 2025
@Square-Creator-387d45ce6fdaf

Explore More From Creator

1
--
go solayer
--
yes
--
1
--
1
--

Latest News

U.S. Treasury Explores Budget-Neutral Bitcoin Acquisition Strategies
--
Victim Loses 140 ETH Due to Mistaken Address Transfer
--
Binance to Launch USDC Reward Promotion for Flexible Rate Loans
--
BIS Researchers Propose Cryptocurrency Scoring System to Combat Illicit Activities
--
Significant Cryptocurrency Investments Amid Market Decline
--
View More

Trending Articles

ETH/USDT — Next 12 Hours Outlook
SHOMON30
BTC: Reversal Rocket or Buying Trap Black Hole? Master the Market’s Next Move? 🌹🌹🌹🌹🌹🌹🌹
Cristie sss
🚨 $SOL – Next 12 Hours Could Get Spicy! 🔥📊
Arham Kendall
Grok vs. Musk: When “Free Speech” AI Gets Muzzled The fight
Kinz Malik
🚨 India Tariffs "Probably" Played Role In Putin Agreeing To
Rosy Ruma
View More
Sitemap
Cookie Preferences
Platform T&Cs
Sitemap
Platform T&Cs
Cookie Preferences