$ETH just asked you to enter the market between 4720 and 4730, and to take profits at 4760. Have you taken your profits?
If you are confident about Ethereum and believe it will continue to rise, and want to hold it for the medium to long term, you can continue to hold, because Ethereum is still in an overall upward trend looking at 4800. To avoid being caught in a downturn, just keep some funds for averaging down.
There may be a pullback now, and if you want to short, you can enter around 4750. To avoid being caught, make sure to set a stop-loss. The take profit target is around 4710.
If you are stuck in a position, you can learn more about it.