Before you prepare for a rug pull when your NFT project is struggling, reflect on whether the problem lies with you:
1/ Have you publicly apologized to the community like the founder of Azuki and handed over revenue to the community to regain trust?
2/ Have you, like Azuki, issued useless tokens and airdropped them to NFT holders to empower them?
3/ Have you, like Azuki, started selling limited edition tourbillon watches after the token has plummeted and there's no way back?
If not, then the problem is yours.