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Last year during an online shopping festival, I grabbed a limited edition pair of sneakers. After receiving them, I always felt something was off about the shoe label. When seeking consumer protection from the platform, the customer service, holding an "official authentication report", said my evidence was insufficient. While I was troubled by the shoes, a friend in e-commerce sent me a link: "Try scanning with PROVE's traceability system? It's more reliable than the so-called official report." At that time, I still didn’t know that this token called PROVE would help me understand that "trust" can actually be quantified by technology.

Open the app and scan the QR code on the shoe box, and a string of data instantly pops up on the screen: blockchain records of raw material origins, factory production timestamps, signatures for each logistics handover, and even customs clearance information can be checked on the chain. The most critical point is that the system highlights in red "the difference between the shoe label printing time and the factory time is 72 hours"—this is solid evidence of counterfeit goods. Surprisingly, after uploading the authentication results, I received a reward of 0.5 PROVE coins. My friend said this is an incentive from the ecosystem for "maintaining a genuine product environment"; accumulating a certain number of coins can also be exchanged for the platform's genuine product guarantee service.