• Steak ’n Shake posted a 10.7% same-store sales increase in Q2 2025, the highest among major U.S. fast-food chains.

  • The chain’s May 16 rollout of Bitcoin payments in the U.S., France, Monaco, and Spain reduced processing fees by about 50% within two weeks.

  • On launch day, Steak ’n Shake accounted for roughly 0.2% of all Bitcoin transactions worldwide, signaling immediate traction among crypto users.

  • The experiment could serve as a model for how traditional retailers blend operational efficiency with cultural relevance in the payments market.$BTC