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A Vision for the Future of the MMA Market: Recent reports suggest the potential shift of the pay-per-view (PPV) model in favor of streaming platforms like Paramount+ starting in 2026.
If this occurs, the way audiences access tournaments and assess sponsorship and partnership values could change drastically.
History notes that the UFC entered into a sponsorship with Litecoin in 2018 as part of its media and investment initiatives.
As of now, this matter remains under review and media assessment. Note:
Content is for informational purposes only, not investment advice. Follow me for more updates.
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