Bitcoin Overtakes Amazon in Market Value as ETF Momentum Grows Amid Regulatory Delays

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Bitcoin has surpassed Amazon in total market capitalization, becoming the 9th most valuable asset globally. As of Friday, Bitcoin’s market cap reached $2.429 trillion, outpacing Amazon’s $2.427 trillion. This shift highlights the growing institutional interest in cryptocurrencies, fueled in part by U.S. spot Bitcoin ETFs and increased Wall Street involvement.

While Bitcoin reaches new heights, the broader crypto ETF landscape is still grappling with significant regulatory hurdles — especially in markets like Japan. These challenges continue to shape investor expectations and timelines for further digital asset product approvals.