#BTCOvertakesAmazon
1. Bitcoin’s Market Cap Has Overtaken Amazon
On July 14, 2025, Bitcoin’s market capitalization soared to roughly $2.4 trillion, surpassing Amazon’s ~$2.3 trillion, solidifying its status among the top five most valuable global assets .
This milestone reflects growing institutional demand, massive spot-Bitcoin ETF inflows, and favorable regulatory developments labeled around “Crypto Week” in Washington .
2. Amazon Isn’t Using Bitcoin
Yet Amazon does not currently accept Bitcoin as payment. Despite public interest and speculation, the company continues to resist adoption of cryptocurrency for retail transactions .
It previously acquired crypto-related domains (like amazonbitcoin.com) and ventured into blockchain via AWS, but has stopped short of embracing Bitcoin payment functionality .
3. Shareholder Proposals
Not Company Action. A notable development: a group of shareholders, supported by the National Center for Public Policy Research (NCPPR), proposed allocating 5% of Amazon’s cash reserves (over $80 billion) into Bitcoin as a hedge against inflation .
However, this is only a proposal, not an adoption directive. Companies like MicroStrategy have taken such steps, but Amazon has not signaled any official pivot toward this strategy .
