1. Introduction
Binance is considered one of the largest cryptocurrency trading platforms in the world, and it has a huge impact on the market, as the listing of any currency on its platform significantly increases its popularity and liquidity. Therefore, their acceptance process is not random but goes through a thorough evaluation of a set of technical, economic, and legal factors.
2. Stages and Mechanism of Acceptance
A) Official submission via the listing form
• Binance provides an official submission template on its website, through which the project team sends all technical and commercial information about the project.
• The application is submitted exclusively through the Binance Listing Application page or through their program called Launchpad / Launchpool for some projects.
B) Initial review
• An internal evaluation team studies the project initially to ensure it does not violate the platform's rules or local regulations.
• If this stage is passed, the project enters a deeper evaluation.
3. Criteria Binance relies on to select currencies
1. Team and Credibility
• Background of the project team and their experience in blockchain.
• Reputation of the founders and their absence from fraud cases or suspicious activities.
• Existence of a legally supporting company or institution for the project.
2. Technology and Quality of the Project
• Strength of the code and its security (preferably open-source).
• Innovation and technology used (does the project provide a new solution or is it just a copy of another project?).
• Scalability and ongoing technical support.
3. Community Size and Support
• Size of the community on social media platforms (Twitter, Telegram, Discord…).
• Community activity and actual engagement, not fake numbers.
• Number of active wallets holding the currency.
4. Liquidity and Trading Volume
• Presence of good trading volume before listing.
• Listing of the currency on other trusted platforms.
• Existence of real demand for the currency, not just short-term speculation.
5. Transparency and Compliance
• Compliance with local and international laws against money laundering and terrorist financing.
• Existence of a security audit report from a reputable company.
• Clarity of the roadmap and future development plans.
6. Economic Incentive
• Potential to attract new users to the Binance platform.
• Projects with significant growth potential that increase trading activity within the platform.
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4. Reasons for Rejection of Currency Listings on Binance
• Lack of transparency or existence of false data.
• Association of the currency with fraud operations or 'Pump & Dump' schemes.
• Weak community size or lack of an active user base.
• Security issues in the code or exploitable smart contracts.
• Difficulty in complying with local laws.
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5. Alternative Listing Programs on Binance
• Binance Launchpad: Dedicated to token sales and fundraising for innovative projects.
• Binance Launchpool: Allows users to earn new coins through Staking.
• Binance DEX Listing: For listing tokens on Binance's decentralized trading platform.
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6. Conclusion
Listing a currency on Binance is not just about submitting an application; it requires a strong technical project, an active community, good liquidity, and high transparency. The platform looks for projects that add real value to the market and users, showing a long-term commitment.