Cybercriminals have developed a new scheme for stealing cryptocurrency using the popular toy brand Labubu. According to experts from the F6S company, the perpetrators have created phishing sites that mimic Labubu's official platforms, offering users "exclusive NFTs" or "special tokens" for collaboration with the brand. Victims enter their Web3 wallets or private keys, allowing hackers to steal assets.
The scheme activated after the rise in popularity of Labubu, when prices for collectible toys soared to $400-$500 per unit. Hackers send fake letters and advertisements through social media, promising unique digital assets. Estimates suggest that since the beginning of 2025, tens of thousands of users have fallen victim, losing cryptocurrencies worth over $2 million.
Experts recommend checking URL addresses, avoiding short links, and using hardware wallets for asset storage. This scheme highlights the risk associated with the combination of popular brands and the cryptocurrency market. Law enforcement and blockchain analysts are working together to stop the activities of fraudsters.
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