$TREE LendingTree Inc. operates as an online lending marketplace, connecting borrowers with a variety of loan providers. Their services span across:
Mortgage loans
Auto loans
Personal loans
Credit cards
Other financial products
The platform facilitates choices for consumers and enables lenders to access a broader audience. This business model positions LendingTree in the financial services and fintech sectors, where revenue often depends on referral fees, lead generation, and loan conversions.