PANews reported on August 11 that Gate announced its title sponsorship of the Token of Love music festival presented by Decrypt on October 1, 2025, continuing to expand the boundaries of Web3 and mainstream culture. This music festival will attract thousands of attendees, over 100 partners, and globally renowned artists, integrating trends, technology, and youth culture. The lineup includes K-Pop global representatives who participated in 'Gangnam Style', the first female DJ from China to be included in DJ Mag Top 100, and Gen Z rappers behind TikTok hits (Fast) and (Paralyzed).
Gate's move is seen as an important signal for Web3 companies entering mainstream culture, continuing its strategic layout across diverse fields such as art, education, and sports. Additionally, Gate will host a Web3-themed reception during the F1 Grand Prix on October 2, gathering global partners to discuss the future of culture and commerce.
