yes

The "meme" label was removed from the BOB coin on Binance due to a shift in marketing strategy and the classification of the cryptocurrency. Initially, Binance identified BOB as a meme coin, but over time, the company has emphasized its development and utility within the BNB Chain ecosystem, moving away from the "meme" label to avoid misunderstandings and focus on its functional characteristics.

The change was due to several factors:

Project evolution:

BOB started as a fun idea but has evolved into a more serious project within the BNB Chain.

Reduction of volatility:

The "meme" label is often associated with high volatility and speculation, which may not be desirable for a project seeking stability and adoption.

Clarification of the narrative:

Binance wants BOB to be seen as a useful coin and an integral part of its ecosystem, not just as a speculative phenomenon.

Avoiding confusion:

The "meme" label can confuse users about the true purpose and potential of BOB, which is why Binance has decided to remove it.

In summary, the reclassification of BOB from "meme" to a project more focused on its development within the BNB Chain aims to avoid volatility and clarify the project's narrative, allowing it to be seen as a useful coin with long-term potential.