World Liberty Financial, a cryptocurrency project linked to the Trump family, is planning to establish a public company worth 1.5 billion USD on Nasdaq to hold the WLFI Token and has just announced a customer loyalty program with stablecoin USD1 aimed at large volume traders and DeFi users.
The establishment of a public company by WLFI will help traditional investors access Tokens easily through the stock channel, while the customer loyalty program opens up many benefits for both the DeFi community and institutional investors.
MAIN CONTENT
WLFI plans to establish a public company worth 1.5 billion USD on Nasdaq to hold WLFI Token, facilitating Token investment through stocks.
The customer loyalty program with stablecoin USD1 from WLFI targets large traders and DeFi users, rewarding points for redeemable offers.
Large investors such as Justin Sun, Web3Port, and former President Trump have supported WLFI, demonstrating strong credibility and backing in the cryptocurrency space.
What is World Liberty Financial?
World Liberty Financial (WLFI) is a cryptocurrency project linked to the Trump family, focusing on developing the digital asset ecosystem, WLFI Token, and stablecoin USD1. The project is shaping its position in DeFi and connecting with major investors.
WLFI stands out with a strong fundraising strategy, collaborating with major names in the industry such as Justin Sun (TRON), Web3Port, and is financially backed by former President Donald Trump. Investing in enterprise-grade infrastructure and practical products like the customer loyalty program shows a clear and transparent direction.
WLFI is creating a wave of connection between the traditional asset market and the cryptocurrency ecosystem through innovative financial products and a strong supporting team.
Bloomberg report, August 2025
With support from significant individuals and organizations, WLFI is becoming the center of attention in efforts to legitimize and expand the influence of cryptocurrencies into traditional finance globally. The implementation of new strategies such as listing a public company on Nasdaq also reflects the project's great ambitions.
What is WLFI Token?
WLFI Token is the central digital asset in the ecosystem of World Liberty Financial, serving as the equity asset for the proposed public company to be listed on Nasdaq and gathering investment capital into the platform.
WLFI serves as both a representative of reserve assets and provides many economic utilities for investors participating in activities within the ecosystem. The public sales have raised 550 million USD, confirming a strong attraction to the market.
It is expected that this Token will serve as a reserve asset for the public company, allowing traditional stock investors to access the cryptocurrency market indirectly. This model was successfully implemented by Strategy (formerly MicroStrategy) with Bitcoin during the 2020–2024 period.
Who supports and invests in World Liberty Financial?
The World Liberty Financial project receives investment and support from major names in the cryptocurrency and political arenas, bringing significant reliability and outreach to the project.
WLFI attracts the attention of Justin Sun – the founder of TRON, who invested 30 million USD for 2 billion WLFI Tokens. The Web3Port fund also participated with 10 million USD, in addition, former President Trump reported total income of 57.4 million USD from the sale of WLFI Tokens in 2025.
The presence of large investors like Justin Sun, Web3Port, and Mr. Trump alongside WLFI shows strong confidence in the project. This backing not only increases liquidity but also enhances the image and credibility of the WLFI ecosystem.
AMBCrypto report, 2025
Thanks to the capital and media support from these figures, WLFI quickly accessed the international market, attracted institutional investors, and built a stable user community while receiving mentions in major media outlets like Bloomberg.
What is WLFI's public company project worth 1.5 billion USD on Nasdaq?
World Liberty Financial plans to establish a public company listed on Nasdaq with assets being WLFI Token, with an initial expected total value of up to 1.5 billion USD, creating a 'proxy' digital treasury in the stock market.
This move aims to help traditional investors easily access WLFI Token through stocks, thereby expanding the influence of the cryptocurrency market into the traditional financial market, targeting institutional clients and large investors globally.
According to Bloomberg (August 2025), the project's structure is still being finalized, but WLFI has begun reaching out to investors from technology, traditional finance, and specialized cryptocurrency investment organizations. Discussions are happening quickly, reflecting high expectations for the potential of this model.
How will the public company WLFI operate?
The future public company WLFI is likely to use a shell company already listed on Nasdaq, which WLFI previously acquired, similar to the path chosen by Strategy with Bitcoin.
According to the roadmap, this company will carry out activities to hold and reserve WLFI Tokens, turning stocks into assets representing ownership of Tokens. This allows traditional investors to indirectly access the digital asset market without having to manage wallets, store Tokens, or face security risks.
Building public companies that specialize in holding digital assets is an effective strategy to legitimize and expand digital assets into the traditional financial system.
Michael Saylor, CEO of Strategy (event in May 2024 on Reuters)
This approach not only helps build transparent value for WLFI Token but also lays the groundwork for new fundraising methods from the stock market, meeting the needs of global institutional investors looking for professionally managed, safe cryptocurrency investment products.
What is a publicly traded company that holds digital assets? What is the scale of the industry in 2025?
A public company that holds digital assets is a company listed on the stock exchange, owning a large amount of cryptocurrency to provide an indirect investment channel for traditional investors.
In 2025, this sector witnessed rapid growth, with listed companies raising 79 billion USD to purchase Bitcoin (according to AMBCrypto, 2025). This is a trend that is generating strong attention, especially after MicroStrategy pivoted to become a Bitcoin reserve company and attracted a market capitalization of up to 113 billion USD along with 72 billion USD in Bitcoin holdings.
Comparison table of two typical models:
Company Year Transition Type of digital assets held Listing channel Market capitalization (2025) Amount of digital assets held Strategy (former MicroStrategy) 2020 Bitcoin Nasdaq 113 billion USD 72 billion USD Bitcoin WLFI (expected) 2025 WLFI Token Nasdaq 1.5 billion USD (expected) WLFI Token
The increasing number of businesses choosing to publicly hold digital assets has contributed to enhancing market liquidity, building trust, and encouraging global stock exchanges to accept more investment products of this kind.
Why is WLFI's strategy considered a 'copy' of MicroStrategy?
WLFI chose to acquire a listed shell company, raise funds, and become a public reserve Token company, similar to how Strategy did with Bitcoin during 2020. This 'copying' stems from the clear success of MicroStrategy.
The breakthrough of MicroStrategy was turning stocks into representatives of Bitcoin ownership, allowing traditional investors to access Bitcoin through the stock channel. This model quickly created a market effect, evidenced by the soaring market capitalization of MicroStrategy, which became the largest Bitcoin storage channel in the world.
Other public companies such as Tesla or Block (formerly Square) have also implemented similar strategies on a smaller scale, but it was the success of MicroStrategy that paved the way for the proxy digital asset model to develop into a new financial trend.
Not only does it create long-term value as a digital treasury, holding cryptocurrency assets also helps businesses easily access large capital sources through stock issuance.
The Block magazine comments, July 2025
WLFI's approach aims to enhance the legitimization and growth of the digital asset market while meeting the need for safe asset storage amid global economic fluctuations.
How has WLFI successfully raised funds?
WLFI has conducted two public Token sales, raising a total of 550 million USD. This money serves to develop the project, expand the ecosystem, and prepare for the move to the U.S. stock exchange.
The strategy of building a public treasury fund helps WLFI create a solid financial foundation while attracting new and reputable investors from the international business community. The purchasing power and wide reach from these fundraising rounds serve as a springboard for deploying strategic products such as stablecoin USD1 and building a platform for institutional clients.
The impressive numbers of WLFI in fundraising activities have solidified its role as one of the leading projects in the trend of public digital assets in 2025.
What is the relationship between Trump and WLFI?
Former President Donald Trump is a central figure in the fundraising and branding process for World Liberty Financial; he reported direct income from the sale of WLFI Tokens in 2025 amounting to 57.4 million USD.
Mr. Trump's association with the project has provided a significant media advantage, helping WLFI stand out in the international market and create a deep chain of trust with both traditional investors and major names in the cryptocurrency field.
However, Mr. Trump's involvement also reflects a shift in the U.S. political landscape towards the digital asset market as a channel for fundraising and strategic investment during a period of global economic instability.
The relationship between WLFI and Mr. Trump has set the stage for a strong intersection between the cryptocurrency sector and traditional finance on a large scale.
AMBCrypto financial report, August 2025
What is the customer loyalty program for stablecoin USD1 from WLFI?
WLFI has just announced a customer loyalty program specifically for stablecoin USD1, applying a points reward system based on trading volume and liquidity contributions, inspired by the airline rewards model.
The program is currently in the 'private invite' testing phase, primarily for wallets with large trading volumes or liquidity provider partners on linked exchanges and DeFi protocols.
Users can accumulate reward points through trading USD1 pairs on partner exchanges, holding USD1 balances, or using this stablecoin on approved DeFi protocols.
How does the rewards policy work? Who benefits?
The rewards policy of the USD1 (WLFI) program grants points for every transaction or liquidity activity using stablecoin USD1, similar to how airlines award miles.
The main beneficiaries are high-frequency trading groups, liquidity providers, or those holding large USD1 stablecoin balances. Accumulated reward points can be redeemed for financial incentives or special benefits on the WLFI platform.
After the trial phase, WLFI is also expected to introduce staking features and mobile app transfers after completing the WLFI app. This promises to enhance interaction with the community, contributing to bringing capital and liquidity back to stablecoin USD1.
What makes this loyalty program different from other stablecoins?
Unlike many popular stablecoins that focus solely on maintaining value and liquidity, WLFI's USD1 program adds a rewards system, turning the stablecoin into a tool to stimulate real use and interaction.
The points reward model helps optimize the lifecycle of stablecoins by providing direct accumulated value while strengthening the ecosystem by encouraging traders, trading partners, and DeFi protocol developers to use USD1.
In addition, this policy reflects the trend of major cryptocurrency projects shifting products from a mere storage role to becoming incentive tools, enhancing user experiences linked to specific financial values.
What services and products does WLFI plan to launch simultaneously?
In addition to aiming for listing and a customer loyalty program, WLFI also plans to integrate staking and mobile money transfers, expanding Token utility for the global DeFi community.
Staking allows users to lock stablecoin USD1 to receive additional benefits and incentives, while mobile applications provide an easier, more convenient wallet management experience, targeting both retail and institutional users.
The integration of diverse features reflects the vision of building a comprehensive cryptocurrency ecosystem, increasing competitiveness with other stablecoins and digital asset platforms like USDT, USDC, or DAI in the current market.
How does WLFI's development impact the DeFi and traditional investment sectors?
WLFI's strategy promises to bridge the gap between traditional finance and the DeFi world, contributing to the legitimization and attraction of institutional capital into the digital asset field.
Building a public company that holds digital assets creates a convenient, transparent, and less risky indirect investment channel for large investors, while also expanding WLFI's user community on an international scale.
Many experts believe this is the future model of the digital asset market, serving both the need for safe asset storage and the flexible application of modern financial tools such as staking, digital asset management via mobile applications, and programs to engage new users.
Public digital treasury models like WLFI will clearly change how investment organizations access digital assets, systematically incorporating cryptocurrencies into their asset allocation portfolios.
Cohen & Company special report, June 2025
From a macro perspective, this trend creates competitive pressure on stablecoin projects and traditional cryptocurrency platforms, forcing them to innovate and improve customer experience to retain capital flows.
What are the next trends for the public digital treasury model like WLFI?
Forecasts from international consulting firms lean towards the strong potential explosion of public digital treasury models like WLFI, especially as institutional capital continues to flow into the cryptocurrency market in the coming years.
This trend also promotes the development of derivative investment products, ETFs, and multi-channel liquidity growth solutions that combine digital assets and traditional assets. Technology companies, investment banks, and fund management organizations are also preparing cooperative strategies, integrating cryptocurrency products into their recommended portfolios for institutional clients and international wealthy families.
This development not only increases value for the cryptocurrency community but also drives the reform of the global financial system – creating a transparent, legitimate investment channel and enhancing the ability to cope with macroeconomic risks for global investors.
What are the risk factors and challenges for the WLFI project in building a public company and launching stablecoin USD1?
Building a public company that owns digital assets faces many legal barriers regarding cryptocurrency management, digital asset storage, price volatility risks, and high transparency requirements for listing activities.
The stablecoin USD1 must also prove its ability to maintain its value, integrate liquidity, ensure smart contract security, prevent cyber attacks, and compete with established stablecoins like USDT and USDC.
Additionally, the connection with major political figures like Mr. Trump not only helps increase visibility but may also create public pressure, affecting the project's reputation before policy changes or economic fluctuations.
How can individual and institutional investors access WLFI?
Individual or institutional investors can purchase WLFI Tokens through public sales, partner exchanges, or indirectly invest in the public company's WLFI stocks after being listed on Nasdaq.
In addition, when participating in the WLFI ecosystem and using the stablecoin USD1, investors can also enjoy customer loyalty benefits, participate in staking or provide liquidity through partner exchanges, helping to diversify benefit channels and access a comprehensive digital asset ecosystem.
Which exchanges and DeFi protocols are collaborating with WLFI and stablecoin USD1?
As of August 2025, the list of partner exchanges and DeFi protocols integrating USD1 from WLFI has not been fully disclosed; however, the project reveals that it will expand its partner network on a global scale, prioritizing major platforms that lead in liquidity and security.
Strategic partners are expected to include centralized exchanges, major decentralized exchanges in the international market, and prominent DeFi ecosystems, helping to expand the utility of stablecoin USD1 and strengthen the investor community.
Frequently asked questions
What is WLFI Token?
WLFI Token is the central digital asset of the World Liberty Financial ecosystem, expected to be used as a reserve asset for the public company and provide many utilities for investors.
What is the biggest benefit of WLFI being listed on Nasdaq?
Traditional investors can directly invest in WLFI Tokens through stocks, benefiting from the growth of the cryptocurrency market without needing to own Tokens themselves.
What distinguishes WLFI's USD1 customer loyalty program?
The points reward program for traders and liquidity partners increases the utility of stablecoin USD1 compared to many stablecoins that only focus on maintaining value.
Who are the major investors in WLFI?
Justin Sun (TRON), Web3Port, former President Trump, and some other major funds have directly invested and accompanied the WLFI project.
What is the biggest risk of a public company holding Tokens?
Price volatility of digital assets, regulatory requirements, and security risks remain significant challenges for this model.
How can individual users earn points from USD1?
By trading, providing liquidity, or holding stablecoin USD1 on the platform, users automatically accumulate reward points that can be exchanged for various benefits.
What exchanges and projects is WLFI linked to?
WLFI has not fully disclosed partners but is committed to expanding its collaboration network with major exchanges and protocols in the global DeFi space.
Source: https://tintucbitcoin.com/wlfi-len-nasdaq-kho-bac-15-ty-usd/
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