DeFi hits liquidity records, but NFTs capture mass attention
📈 Liquidity in DeFi protocols reached a historic high of $270 billion in July (+30% month-over-month), driven by tokenized stocks.
📊 The number of active wallets increased from 1,600 to 90,000 (+56x), with a market capitalization increase of +220%.
⚡️ However, NFTs lead in engagement: 3.85 million wallets compared to DeFi, trading up +96% month-over-month to $530 million, with the average price doubling to $105.
🔼 Blur captured up to 80% of the volume, OpenSea leads in the number of traders, and Zora is growing with low minting costs and the $ZORA token.
✔️ CryptoPunks saw a +25% increase in price over the month, iconic collections are back at the top of sales.
👀 Nike, Louis Vuitton, Rolex, and Coca-Cola (China) are using NFTs for collaborations and authentication.
DeFi is increasingly moving into the institutional segment, while NFTs are rekindling mass interest and attracting brands. This is a moment when capital and culture begin to work in tandem, opening up space for new hybrid products.
$ZORA
