At 6 PM today, the $BSU will be launched on Binance Alpha, which is a Web3 metaverse project of the well-known Korean cartoon IP series Baby Shark.
Now, mentioning the term metaverse seems a bit outdated, but $BSU is the abbreviation for Baby Shark Universe.
In simple terms, it means taking a cartoon IP series and licensing it to issue chain games, NFTs, and now popular RWA - bringing this well-known IP asset from the real world onto the blockchain.
The Baby Shark cartoon IP is very well-known in South Korea and represents Korean culture breaking out of Asia and reaching the world.
Originally, Baby Shark was a catchy children's song about a family of sharks. Since the video of this song was uploaded to YouTube in November 2015, it has swept the globe like a virus.
As of March 2025, the video has garnered 15 billion views on YouTube and has topped charts in various countries. For example, 'Baby Shark Dance' entered the UK Singles Chart in 2018 and surged into the Billboard Hot 100 in the US in 2019. In Dubai, the fountains dance to the rhythm of 'Baby Shark Dance.'
Through the promotion of social media, the 'Baby Shark Dance' has evolved into a phenomenon of digital folk culture in the 21st century. So much so that 'Baby Shark Dance' is mentioned alongside director Bong Joon-ho and the popular band BTS as the '3Bs' of Korean cultural soft power.
Behind this children's dance song is a global children's educational entertainment startup called Smart Study, founded in 2010 in Seoul, South Korea. In 2015, the company launched a cartoon brand featuring a magenta fox wearing a golden crown named Pinkfong. Later, the company changed its name to Pinkfong, and the red little fox Pinkfong is also an important asset in the BSU metaverse.
And $BSU is the Web3 business group of this well-known IP brand, operated by a team of senior former executives from the South Korean gaming giant NEXON. Sister Cathy had the opportunity to communicate with the BSU team early in 2024 through acquaintances in the gaming industry; at that time, they had already registered their headquarters in Singapore and needed help with financing. However, sister Cathy saw that Web3 VC investments were shrinking at the time and couldn't help them, so she didn't participate.
Currently, the BSU business group has launched the Baby Shark metaverse, as well as NFTs, and released two chain games, Baby Shark POP and Baby Shark Bubble Splash, on Line. Unfortunately, both of my Line accounts have been blocked, so I haven't been able to play them.
The entry point to the Baby Shark metaverse should be upgrading today and is currently inaccessible:
So new users interested in $BSU can start by playing the two chain games they launched on Line.
What interests me is that the project announced it would be deployed on Polygon on April 6, 2023.
However, on April 10, 2024, a set of NFTs was launched on Sui.
Then, in June 2024, assets will be migrated cross-chain from Polygon to IMX, with users reimbursed for gas fees. The IMX chain is incubated by Polygon, and subsequently, all projects building the chain game ecosystem were referred to IMX, which makes sense.
Then, several games were released on Line using the Kaia chain.
Public chains are fiercely competing for dapps aimed at Web3 users, which is really intense! It can also be seen that the asset multi-chain and cross-chain migration of dapp projects is truly a necessity. There are too many chains, which is actually a troublesome factor that bothers users.
Looking at the subsequent roadmap for $BSU, this is definitely a long-term project. There is still a lot to look forward to after the token launch today!
