On August 1, 2025, Boram Group's Boram Sangjo special sales team officially announced that it has reached a tripartite strategic cooperation with global Web3 platform Alpha World and cryptocurrency data platform FXH Alpha.

Founded in 1991-1992, Boram Sangjo Development is part of Boram Group, an integrated life service group whose business spans funeral services, insurance (Boram Sangjo Life), pets, construction, biotechnology, etc., focusing on full-cycle customer service.

The cooperation between Boram Group and Alpha World will officially launch an innovative customer incentive model that integrates digital assets into traditional funeral services, building a user participation system centered around Web3 through the distribution of Alpha World’s core token $AIOT.

FXH Alpha selected the project $AIOT to empower traditional industries.

FXH Alpha is a globally renowned cryptocurrency data platform, dedicated to rating and recommending potential projects for a long time.

The main promoted asset of this cooperation, $AIOT, was selected by FXH Alpha and is circulated as the core token of the Alpha World ecosystem.

It is reported that $AIOT was listed on Binance Alpha and Binance Futures platform in its first week of launch.

Currently, more than 10 million tokens are locked, with over 230,000 holding addresses, indicating strong community activity and global expansion potential.

Each customer can receive approximately 700 USDT worth of $AIOT tokens.

Boram Funeral Service's special sales team will directly purchase hundreds of thousands to millions of dollars worth of $AIOT from the market each month.

And provide new customers joining Boram services with an average reward of approximately 700 USDT worth of $AIOT tokens.

This model aims to make customers not only recipients of services but also genuine participants in the Web3 ecosystem and holders of digital assets.

This marks the actual integration of traditional industries and blockchain technology.

August 28-29: The Web3 themed 'Squid Game' luxury cruise event is about to begin.

Boram Funeral Service will join hands with Alpha World and FXH Alpha to jointly hold a two-day Web3 cruise-themed event from August 28 to 29.

The event is based on the popular Netflix series (Squid Game) and includes:

- Immersive 'Squid Game' interactive experience.

- On-site display and roadshow of Web3 projects.

- Offline social exchanges for crypto investors and KOLs.

- On-site demonstration of the Alpha World token incentive mechanism.

Participants only need to pay a ticket fee of 140 USDT to join this immersive Web3 experience event.

This event is considered the world's first case in the funeral industry to apply on-chain incentive mechanisms to offline physical scenarios.

August 14: Signing ceremony in Seoul and national special sales leadership meeting.

The three parties will hold a cooperation signing ceremony in Gangnam, Seoul, South Korea on August 14, 2025.

A national special sales team meeting will also be held simultaneously to release a new product structure and user growth strategy based on Web3.

The official spokesperson stated:

This cooperation is not only a collaboration between brands and platforms but also a deep integration of traditional services and the blockchain ecosystem.

We hope to leverage the influence of Alpha World and FXH Alpha to achieve a positive cycle from user incentives to participation in digital finance.