Web3 company Animoca Brands has launched the new platform NUVA to give investors access to tokenized real-world assets (RWA), addressing what its CEO describes as the current growing interest but 'fragmented' market.
The new platform NUVA collaborates with the development team of Provenance blockchain, ProvLabs, to leverage its existing RWA ecosystem, which holds assets valued at approximately $15.7 billion.
At launch, NUVA will offer two tokenized products from Figure Technologies: YLDS, which is the first income-generating stablecoin security approved in the U.S., and HELOC, a fixed-rate home equity line of credit pool.
These assets will be provided through a 'vault' structure, making it easier and more efficient for investors to access tokenized products.
Animoca Brands co-founder and executive chairman Yat Siu stated that NUVA aims to tap into the expanding RWA market, which is fragmented across different blockchains and markets, limiting its impact. NUVA plans to open 'institutional-grade assets to everyone' through a multi-chain ecosystem.
The trend of tokenization is expected to accelerate under supportive regulations.
By 2025, tokenized finance is becoming one of the key trends shaping the crypto industry. The RWA tokenization market has grown by 380% since 2022.
Major institutions are also paying attention to this trend. JPMorgan notes that tokenized money market funds are a way to maintain cash appeal in the digital ecosystem. Related strategists refer to its operational advantages as alternatives to traditional cash submission methods.