Every post on the X account and all Binance affiliate such as BNB Chain and Binance Intern has a specific purpose and intention.

Now, take a look at a post from Binance Intern that asked about emoji. This post is actually part of an indirect campaign.

All the post related to the "Builder" emoji on Binance platform refer to BOB and its main mission: Build On BNB.

Binance is running an indirect marketing campaign, so whenever you see the word Builder, it’s not just an ordinary or general post. It’s part of a strategic promotional campaign.

One recurring event by Binance is Builder Bunker. While this event doesn’t explicitly discuss BOB, it focus on how to Build On BNB and explore the long-term potential of building project within the BNB Chain ecosystem.

Once again, this is part of Binance indirect marketing strategy. Builder Bunker might not talk directly about BOB, but it center on BOB main mission: Build On BNB.

Binance marketing approach is unlike any other project.

Binance ensure that the Build On BNB mission and related project are implemented properly first.

Only after people see the success of this mission do they realize that BOB has been executing and fulfilling this mission effectively from the beginning.

This is very different from most other crypto project which typically start by selling token and then working on the project.

But BOB is not like that. BOB started by delivering on the project first. Even the developer didn’t need to sell token because Binance is funding BOB mission to Build On BNB.