Binance and BNB Chain run daily campaigns about Builder.

BNB Builder is the term used for $BOB in its mission to Build On BNB.

This is an indirect campaign strategy.

An indirect campaign strategy is an elegant approach because it doesn’t explicitly mention the project being referred to no other crypto project has ever used such a strategy. That’s why Binance is taking a unique approach.

However, Binance has already announced that the BOB project is part of Binance during the listing of 1000000000BOB on the futures market.

Currently, Binance is building a brand image around the words "Builder" and "Build" so that these terms truly stick before everyone realizes that Binance is indeed building the BOB project with the main mission of Build On BNB.